We have had a longstanding relationship with Fitness Quest and have been pleased with the success they have had with the Total Gym license and their global distribution of the brand. We have decided to bring this part of our business in-house to leverage
(PRWEB) April 24, 2012
Total Gym Fitness, LLC announced that it has completed an agreement with Fitness Quest which would assign the retail distribution rights of Total Gym home exercisers to Total Gym Fitness effective April 2012.
With a partnership originally formed in 1996 Fitness Quest was granted the exclusive licensing rights to manufacture and market the Total Gym through its global retail distribution network. As part of the new agreement, Total Gym Fitness, LLC will bring this distribution channel in-house.
“We have had a longstanding relationship with Fitness Quest and have been pleased with the success they have had with the Total Gym license and their global distribution of the brand. We have decided to bring this part of our business in-house to leverage the strength of the Total Gym brand through our internal marketing and operations teams.” Said Jim McFadden, President and CEO of Total Gym Fitness, LLC.
About Total Gym®
The Total Gym® is the ultimate workout machine utilizing an individual’s own bodyweight as resistance to perform more than 80 total-body functional exercises. Total Gym uniquely incorporates the use of multiple muscle groups together in all planes of movement, the most efficient way to exercise and see results. Total Gym, rooted in the physical therapy market since 1986, entered the consumer “home fitness” market in 1996 with the airing of its first television infomercial featuring long-time user Chuck Norris and co-host Christie Brinkley. The Total Gym infomercial is one of the industry’s longest-running and most successful; broadcast to 85 countries and credited with sales of over four million units worldwide. For more information, visit http://www.TotalGymDirect.com or call (877) TOTAL - GYM.