PulseTV Offers Turn-Key Way For Daily Deal Sites To Add Products

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PulseTV, the privately held daily deal and e-commerce company, announced a service today that will allow any daily deal competitor to partner with PulseTV to offer products to their subscriber base. CEO Jaffer Ali said,

PulseTV, the privately held daily deal and e-commerce company, announced a service today that will allow any daily deal competitor to partner with PulseTV to offer products to their subscriber base. CEO Jaffer Ali said,

“We have been sourcing and selling products for many years and have relationships with hundreds of vendors. In addition to sourcing, we do all fulfillment and customer service so we have a way for any daily deal company to offer name-brand products to their audience.”

PulseTV has been an innovator in the daily deal space since 2007. From using videos that feature its products to creating a daily deal widget, PulseTV continues to break new ground. Co-founder and General Manager, Anisa Ali (And Jaffer’s sister) commented,

“We have already sourced products for several daily deal companies. The present way that many deal companies offer products is dysfunctional. Selling vouchers for products and then redeeming on a vendor’s site is a recipe for disaster in the long run. The process is cumbersome and creates a lot of customer service issues. We now have a better way to partner with daily deal sites.”

The partnering involves PulseTV creating a co-branded landing page where the order is taken immediately for the product. There is zero ‘breakage’ as the voucher is replaced by actually ordering the product. PulseTV selects all products each day while the daily deal partner does the creative and deploys the email. PulseTV does the fulfillment and customer service. The revenue is split on an agreed upon amount. Jaffer continued,

“The infrastructure required to offer products is different than selling restaurant coupons. The learning curve is quite severe. The inventory management and customer service issues alone are daunting. It is next to impossible for daily deal companies in only a few markets to get it right. Even the large players are starting to understand the challenges. Simply put, if you want to sell products and retain relationships with your customers, you need to be ‘buttoned up’. This is what we offer the industry.”

For more information, contact:
Mary Kolacki Dir. of Communications
m.kolacki (at) PulseTV.com 708-478-4500 ext. 109

About PulseTV
PulseTV.com is an e-commerce company that moved all of its business online in 1998. Since then, over 1.7 million customers have been shipped from its warehouse. Self funded, it has grown from mailing 25,000 daily deal subscribers in 2007 to deploying its daily emails to over 5 million people every day.

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Mary Kolacki
PulseTV
(708) 478-4500
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