The Sweet Taste of Innovation Success: Ghirardelli Chocolate Company Shares Innovation Strategy

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Ghirardelli Chocolate Company Shares Innovation Strategy at PIPELINE 2012

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PIPELINE 2012, a virtual conference focused on inspiring product developers and sharing best practices that drive innovation, will feature Mona Maher, vice president of marketing at Ghirardelli Chocolate Company. Please join Maher on May 10 at PIPELINE 2012 for insights into sweet innovation.

How does a company take chocolate, one of the greatest culinary innovations of all time, and make it better? "Ghirardelli has a visionary strategy. We’re not just creating chocolate; we want to change the way consumers experience chocolate," said Maher. “We are achieving this through a long- term innovation transformation roadmap.”

Maher leads Ghirardelli Chocolate Company’s growth and market-innovation initiatives, as well as the marketing and communications functions for its wholesale business. Since joining Ghirardelli in 2003, she has been instrumental in building the Ghirardelli Chocolate Company brand and its continued double-digit annual growth. Previously, Maher held a series of brand management roles within the Clorox Company, including an innovation role overseeing the launch of the Clorox Bleach Pen and the Clorox Toilet Wand.

PIPELINE 2012, a virtual, one-day, cross-industry conference focused on innovation, will bring together hundreds of product development leaders from around the globe for inspiration and strategy.

"Mona has helped to transform, re-ignite and energize the incredible Ghirardelli brand,” said Bill Poston, founder and managing partner, Kalypso. "She’s been in the trenches innovating for a decade. We’re excited to hear about how increased portfolio visibility helped Mona and the Ghirardelli executive team take chocolate to new heights.”

In addition to presenting on Ghirardelli Chocolate Company’s vision and successes, Maher will discuss key challenges and how product portfolio management brought clarity to the company’s product pipeline.

Other innovation leaders presenting at PIPELINE 2012 include:

  •     Jeff Dyer, professor of strategy, Brigham Young University, and author of the award-winning book, The Innovator’s DNA.
  •     Damian Killen, managing director and founder, thrive, and co-founder of Branddecode™, an organization that consults on the personality of brands.
  •     Jeff DeGraff, world-renowned professor at the University of Michigan, speaker and author of Innovation You.
  •     Monica Alderson, director of strategy, Hallmark Cards.

PIPELINE 2012, hosted by Planview in conjunction with leading innovation firms Kalypso, IBM Rational, SmartOrg, five i's, Pure Insight, and the Product Development and Management Association (PDMA), is focused on inspiring product developers and sharing best practices that support innovation.

The free-to-attend virtual conference will highlight strategies for expediting time to market, strengthening brand position and driving market share. Attendees will have the opportunity to interact with speakers; network with other product leaders; browse a virtual and interactive exhibition hall; and learn best practices that they can apply immediately in their organizations—all from the convenience of their offices.

To register, visit and follow us @PIPELINE_2012, #PL12 on Twitter.


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Darryl Frost
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