(PRWEB) April 25, 2012
Directions International is radically altering the music business by providing a dynamic, interactive format for discovering and signing new artists through its Highway to Fame platform. “I don’t recognize the music business as functional anymore,” said Fred Conley, founder of Directions International. “I think it’s a broken industry.”
This exciting new model allows fans to play a direct role in the development of artists, and will be showcased by production partners—Digital Broadcasting Group and New Facets Entertainment—at the upcoming Digitas NewFronts. To learn more about Highway to Fame go to http://www.highwaytofame.com, http://www.facebook.com/highwaytofame, or http://www.twitter.com/highwaytofame.
“We are offering advertisers the best way to reach consumers who are increasingly accessing content around the clock on a variety of different devices," said Brian “Bee” Williams, an executive producer of Highway to Fame and principal of New Facets Entertainment. “NFE is enhancing the fan/artist relationship by providing entertaining content that gives artists the ability to be seen and heard by millions of music fans,” Williams continued, “who in turn gain unparalleled access to the artists by utilizing the full power of technology and social media, and advertisers are going to want to be a part of that relationship paradigm.”
Highway to Fame has secured a primetime run in TV syndication on 200+ outlets and 40 million homes in 9 of the top 10 markets. Additionally, the series will be carried on smartphones, Roku boxes and other advanced media platforms.
“We are proud to partner with DBG in showcasing Highway to Fame at Newfronts,” added Seth Conley, a Highway to Fame cast member and New Facets Entertainment principal. “With our focus on fans and their ability to interact and engage with new music on multiple platforms, Highway to Fame is an incredible opportunity for brands to plug into a unique process of discovering tomorrow’s stars.”
Go to http://www.facebook.com/HighwaytoFame/videos to hear directly from some of the Highway to Fame artists.
About New Facets Entertainment New Facets Entertainment is a media and production company focused on infusing music and entertainment content with dynamic viewer experiences, across multiple platforms. In this digital age, consumers are demanding more access and interaction with their favorite stars, and we are providing a streamlined, revenue-generating outlet to create that connection with fans.
About Directions International
Directions International (http://www.directionsinternational.com) addresses the evolving technology and delivery of content to music fans as well as the monetization of your brand. It has assembled a global network of the top forward-thinking executives that will guide you along the process of recording, distribution, publicity, promotion, marketing, touring, publishing, and most of all “artist development.”
About Digital Broadcasting Group
Digital Broadcasting Group (http://www.dbg.tv) is a leading creator, producer, and distributor of premium video content across digital media. DBG’s Emmy Award winning in-house production team has created compelling original programming for such blue-chip brands as Infiniti, Hewlett Packard, Ford, and Coca-Cola. Through its comScore rated top 5 video syndication capabilities, comprised of close to 107 million monthly unique visitors, DBG distributes advertisers’ pre-roll inventory as well as original web programming across 2,600 publishers. Additionally, DBG has been named in the top three most promising companies in America by Forbes.