No Magic, No Bull – Just Better SEO: Toronto Search Engine Optimization Company Lands Medical Products Manufacturing Client

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Search Engine Optimization company in Toronto, chosen by manufacturer and distributor of medical equipment for 12-month online media campaign.

Search Engine Optimizing

Search Engine Optimization

I appreciated the way that you listened to my needs in the the development of the site. My business is very visual and your creative eye was greatly appreciated.

In terms of Website Design and SEO services, any successful company knows that to succeed in business, one has to find positive, cost-effective ways to get their company message ‘out there’ to potential clients. Saringer Life Science Technologies knows that very well. In preparing to repackage and distribute their medical devices, they looked to a Search Engine Optimizing company they could count on to deliver their new offerings message throughout Canada and the USA.

IFM, a Toronto based SEO and Web Design services company, proposed an SEO Press Release campaign to maximize Saringer’s exposure so potential customers can find their company website on major search engines like Google, Yahoo and Bing. Discussions on paid advertising vs. organic search benefits resulted in IFM’s new client choosing to follow a more aggressive and long-lasting marketing advantage, utilizing Organic Search Engine strategies as the catalyst for increased qualified website traffic from the major search engines. This type of qualified traffic is suitable for any type of business and results in more business opportunities which can facilitate increased sales.

Len Doren, IFM’s Creative Director and Manager of SEO services says, “Many businesses are disappointed when their new website design, and in a lot of cases, existing websites, do not generate much in the way of new business. When a prospective client comes to us, they more often than not, tell us they want their websites to do more than just look good.” Len understands the average business owner can be frustrated not knowing what to look for in terms of Search Engine Optimizing. Len says, “We understand that business owners can become confused with all the fly-by-night operators out there posting adverts which offer unrealistic results and first page guarantees for next to no cost. Many businesses waste their money and end up disappointed as a result of these unrealistic schemes.”

IFM counters the ‘too good to be true’ stigma with facts, statistics, ‘real-world’ expectations and solutions that are SEO-friendly. “We educate our clients to understand that there isn’t a ‘quick fix’. Effective online strategies require a solid foundation in research, analysis and planning. A good campaign also requires patience, on the part of the client, and careful monitoring on our part, to ensure the best outcome is achieved in the least amount of time.”

At a minimum, a good campaign should incorporate:

  • Website SEO Assessment – looking at usability, the underlying code, on-page text as well as how the website is positioned on the internet and against the competition
  • SEO Copywriting– to ensure the best message is displayed to visitors and search engines
  • Off-Page SEO Strategies – options including Media releases, Social Media Marketing, link building and more.

IFM Web Services has been offering Search Engine Optimization and Web Design services since 1999. Located in Greater Toronto Area, IFM has helped businesses in Toronto, Bermuda, Mexico, and York Region. For more on SEO Web Design for businesses, visit IFM at

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