LA eCommerce Pioneers of Pricegrabber, Legalzoom & Shoedazzle, Shopzilla and Oversee Back Social Annex

Share Article

Kamran Pourzanjani, Brian S. Lee, Jody Mulkey, and Lawrence Ng are investing in the online retail focused Social Platform, Social Annex

Kamran Pourzanjani former CEO and founder of, Brian S. Lee co-founder of and ShoeDazzle, Jody Mulkey, Chief Information Officer & SVP Technology, Shopzilla and Lawrence Ng, co-founder, are investing in the online retail focused Social Platform, Social Annex ( Social Annex is a comprehensive and customizable platform that online retailers can utilize to capitalize on all revenue generating aspects of social media. The company’s platform drives real-time sales results and ROI benefits for clients. Launched in 2010, Social Annex has offices in Los Angeles, San Francisco, and Chicago.

Pourzanjani is a seasoned entrepreneur with a tremendous amount of experience in the digital space. He sold to Experian in 2005 for $485 million. He is also an investor in Docstoc. In addition to investing in Social Annex, Pourzanjani has elected to join the Social Annex advisory board. In addition to being the co-founder of and co-founder of Kim Kardashian’s premier styling service ShoeDazzle, Brian S. Lee is also the founder of with Jessica Alba.He has substantial experience in consulting on tax and accounting issues specializing in the high technology industry. Jody Mulkey has been with Shopzilla since 1999. As Chief Information Officer & SVP Technology he oversees the overall technology development and operations of the company. He is continuosly creating scalable solutions for the businessin the company’s formative years he built Shopzilla’s data plumbing and suite of management tools. Lawrence Ng is Chairman of the Board and Co-Founder of In 2000 used his experience in online advertising web traffic pattern analysis and search engine optimization to create the company.

The investment announcement comes on the heels of last week’s Social Annex’s webinar event which focused on the ROI benefits of social media for online retailers. Social Annex demonstrated how ROI exists for retailers and brands with proven statistics from previous and current campaigns.

The Social Annex platform consists of 3 suites that were designed specifically to generate ROI for online retailers. Social Annex leverages the power of social sharing, social engagement and social merchandising through on-site social implementation resulting in incremental orders and increased conversion rates. The Sharing Based suite revolves around maximizing visitor and consumer shares and driving incremental revenue from those shares. The Engagement based suite focuses on increasing conversion rates through tools that strengthen brand to consumer relationships. The Merchandising suite enables product discovery through Social Media and leverages Facebook’s Open Graph, taking into consideration connections and recommendations to inspire product buying behavior. The results are delivered for clients in an in-depth analytics reporting system. Key metrics include referral orders, conversion rate increases and a Top Influencer’s Report.

“We are delighted to have Kamran Pourzanjani, one of the most respected entrepreneurs in LA and in eCommerce join the Social Annex board, it’s an honor to have him as well as stellar investors on our team,” said Al Lalani, Head of Client Success of Social Annex. “Social Annex’s suite of tools were specifically created and structured to seamlessly benefit consumers and our online retail customers who are using the platform. Our goal is to continue establishing relationships for online retailers with consumers. As the online environment continues to become more social, it’s crucial for brands to have turnkey social implementation and drive real ROI and we aim to continue doing just that with Social Annex.”

Added Kamran Pourzanjani: “Social Annex has a unique all-in-one approach for managing social marketing for online retailers and ensuring social engagement and customer success. Social engagement is emerging as the most attractive ROI for online marketing and Social Annex with its impressive platform is poised to be the leader in the market.”

Kamran Pourzanjani co-founded, Inc. in 1999 and served as the company’s Chief Executive Officer. Pourzanjani was responsible for's operational and executive leadership with all senior management and focused on enhancing its position as a leader in comparison shopping. Pourzanjani has over 25 years experience in developing and managing technology, system integration and software development companies.

About Social Annex
Social Annex is the only platform for online retailers that covers all ROI centric aspects of social media when pertaining to e-commerce. The company’s service is currently implemented on and produces real-time results for several top retailers including Internet Retailer Top 500 brands. Social Annex allows its clients to identify their most powerful visitors, supercharge revenue growth and understand their users. In addition, the platform reduces the cost of acquisition for highly qualified names, email address and more. Social Annex’s suite of products are ready to help clients generate ROI from social with easy IT implementation that is customizable and white-labeled.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Theo Dumont
Email >
Visit website