Phoenix, AZ (PRWEB) April 24, 2012
Dan Boberg, CEO of SyCara, joins the list of industry-leading search marketing speakers at the 2012 Search Marketing Expo (SMX) Toronto. The two-day conference includes speaking sessions and in-depth workshops to help companies improve their search, social and mobile marketing strategies. Boberg will join moderator Andrea Hadley from eMetrics Canada to speak at the session titled “Beyond Rankings: Actionable SEO Reports Your Boss Will Love.”
Boberg is seasoned internet advertising executive with over 15 years experience in the search marketing industry. Boberg currently holds the position of CEO at SyCara, an SEO Platform company that provides advanced search and social media reporting for marketing professionals. Prior to joining SyCara, Boberg was the Vice President of Advertiser and Agency Services for Yahoo!, where he was responsible for the launch of Yahoo!’s Enterprise Web Services (EWS). Boberg was also selected as one of B2B Magazine’s 100 Most Influential People Online.
“I have spoken on a number of panels with Dan and he is one of the most knowledgeable search marketing professionals in the industry,” says Fionn Downhill, CEO of Elixir Interactive and a regular speaker in SEO industry, “Dan’s sessions provide innovative insights on industry trends and practical steps to implement best practices within companies.”
SMX Toronto offers over 30 sessions across 5 tracks, in-depth workshops and networking activities delivered by top industry professionals. SMX provides SEO professionals with insights to search, social and mobile marketing strategies, tactics and best practices to improve search marketing results. SMX Toronto is co-located with the eMetrics Marketing Optimization Summit.
Boberg will speak on the top of “Actionable SEO Reports”, discussing the benefits of search and social automation through integrated marketing platforms. Using examples from Fortune 1000 companies, Boberg will examine organizational cost savings and scalability through platform automation, and provide an overview of search and social report trends that are improve reporting automation for online marketing professionals.
To learn more about the “Beyond Rankings: Actionable SEO Reports Your Boss Will Love” and other SMX Toronto sessions, view the full two-day agenda.
SyCara is an SEO platform that provides advanced search and social media monitoring, reporting and analysis for online marketing professionals. The SyCara SEO Platform automates workflow and delivers actionable insights to guide enterprise and agency organizations. SyCara provides industry-leading social media reporting, local search results, and share of voice analysis along with one of the most robust search and social databases in the industry. Using SyCara’s prioritized, actionable plans, online marketing professionals are empowered to achieve a higher level of efficiency and ROI.
SyCara is a portfolio company of Tallwave, a venture accelerator and management company. SyCara is based in Phoenix, Arizona. For more information about SyCara, go to http://www.sycara.com or call 855-479-2272.