Crown Announces Cross Channel Interactive Sales & Marketing Analytics Solution

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New xceler8(TM) Analytics, Pre-Integrates eCommerce and Interactive Marketing Applications into Business Intelligence Solution

Product Basket Analysis- Showing the relationship between two or more product bundles. The squares in blue highlight the most bundled products, while light green highlights the least bundled products.

At the click of a mouse, eBusiness executives and interactive marketers can see what used to take months to consolidate.

Magento Imagine Conference, Las Vegas, NV: Crown, a full service eBusiness firm, today announced its Cross Channel Analytics solution consisting of xceler8TM analytics suite plus business intelligence monitoring and consulting services.

xceler8TM Analytics pre-integrates best in class eCommerce (Magento), email and SMS (ExactTarget), with website(s) analytics (Google Analytics). The channel-specific and cross channel data is then presented via the xceler8TM web-based application, which is developed on Tableau.

Clients log in to view their real time and historical performance in a custom tailored web interface. Summary data is at the ready, and the dimensional solution allows drill down into the details by sales/marketing channel, across channels, by day, by hour, by product/category, and so much more.

At the click of a mouse, eBusiness executives and interactive marketers can see what used to take months to consolidate.

“Now companies can truly see their customers’ behavior and campaign performance across channels, they can truly drive down cost of acquiring, retaining, and maximizing wallet share,” said Richard Hearn, CEO, Crown. “xceler8TM enables Magento customers in particular to rapidly get more rich data than ever before to increase conversions.”

Crown’s offering includes ongoing cross channel professional services monitoring. Crown eCommerce and Interactive Marketing analysts track customers, campaigns, and commerce to extract further insights from xceler8TM. Clients are provided Bias4ActionTM recommendations.

About Crown:
Crown breaks new ground in eBusiness solutions. Thanks to its integrated offering of enterprise-wide technology strategy and implementation coupled with public-facing digital marketing, Crown’s solutions increase business profitability and improve customer experience for the mid-market and large company clients it serves. The company's unique approach creates streamlined dissemination of information across and among multiple business channels, process and personnel for improved efficiency and effectiveness. Crown’s award-winning work has resulted in more efficient operations, increased profitability and successful marketing programs for clients in diverse industries, including General Motors, the U.S. Army, World Bank, and others. For more information, visit http://www.crownpartners.com

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Corey Barnett
Crown
(937) 723-2326
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