Truaxis Co-Founder Samir Kothari to Speak at 8th Annual Creating Consumer Experience Symposium

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Discussing online and customer privacy and how it relates to retailers.

Today, at the 8th Annual Creating Consumer Experience Symposium at University of North Texas, Samir Kothari, Co-Founder and VP of Products at Truaxis, will speak about online and customer privacy and the responsibility retailers have to protect their customers in the digital age. Samir will address what it takes to earn customer trust in today’s environment, as well as how customer privacy and protection must be a focus from the beginning to gain and keep customers.

As an advocate of corporate transparency, Samir will show retailers how good privacy practices lead to building lifetime customer relationships. In turn, he will share examples of how poor privacy standards have lead to a loss of trust and damaged reputations for many leading companies.

This is the 8th Annual Creating Consumer Experience Symposium, hosted by University of North Texas’ College of Merchandising and Hospitality Management, with a focus on “Protecting Consumers and Brands in the Digital Age.” Samir will speak with Joe LaRocca, Senior Asset Protection Advisor for the National Retail Federation, and Josh Bourne, co-Founder and Managing Partner at FairWinds Partners.

Samir Kothari is the Co-Founder and VP of Product at Truaxis, a provider of tailored, in-statement rewards and other transaction-enabled personalization services to financial institutions. Prior to joining Truaxis, Samir led product and strategy for TrialPay, which worked to integrate online advertising and digital payments. He has also worked at BEA Systems where he was key in launching the WebLogic Platform. Prior to that, he worked as a venture capitalist with Battery Ventures and Summit Partners, focusing on investments in software and consumer Internet companies.

About Truaxis
Truaxis is working with the country's leading financial institutions and merchants to deliver the market’s most comprehensive data-driven personalized services platform.

Truaxis’ StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serving their customers and build brand loyalty. StatementRewards uses secure matching technology and anonymous user transaction data to pair users with personalized merchant offers and recommendations, as well as powering other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards.

Truaxis is also the creator of, a free consumer site that has helped millions of Americans find potential savings of more than $1 billion by delivering personalized money-saving recommendations on their most common household bills.

The company’s award-winning technologies have won the Innotribe award, been recognized twice by Finovate as a “Best in Show” and has received accolades from American Banker, US Banker, Kiplinger, The New York Times, Consumer Reports, Reuters, CNN, Time, Forbes and TechCrunch, among others. Truaxis is headquartered in Redwood City, California. For more information, please visit

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