I am convinced that Adelphic is poised to change the mobile media marketplace. Anything that improves results and scales volume at the same time has potential to become a standard." - Sarah Fay, former CEO Aegis North America
Boston, MA (PRWEB) April 25, 2012
Adelphic Mobile, a leader in targeted mobile advertising, has appointed Darren Rose as Vice President of Business Development and Sarah Fay as an Executive Advisor to the company. Adelphic is expanding its veteran roster to aggressively scale its business in the rapidly growing mobile media market.
As VP of Business Development, Darren Rose will be working with major media companies, publishers and app developers to improve the monetization of their mobile media. Darren has worked in the interactive media space for the past twelve years. Darren spent the past five years as a Senior Director at Millennial Media where he helped build Millennial’s Inventory team and established strategic partnerships in both the US and Europe. Prior to Millennial, Darren was a Senior Account Executive with AOL/Advertising.com on the publisher services team.
“One of the main items that attracted me to Adelphic Mobile was the strength of their Predictive Data Platform. The PDP’s groundbreaking technology is the first I’ve seen that can truly enhance premium publishers’ direct sales and allow them to have a significant impact of the management and monetization of their own mobile media.” said Darren Rose.
As Executive Advisor, Sarah Fay will be working with Adelphic’s leadership team on strategic initiatives across the media ecosystem. Sarah helped to build one of the most recognized digital companies in the world through a combination of acquisitions and organic growth. She was the CEO of Aegis Media North America, CEO of Isobar, where she launched Isobar Mobile, and President of Carat Interactive. Sarah currently sits on the boards of prominent independent companies in advertising technology space.
“I am convinced that Adelphic is poised to change the mobile media marketplace. Anything that improves results and scales volume at the same time has potential to become a standard. And this would not be the first time this team has rocked the mobile industry.” said Sarah Fay.
Jennifer Lum, President of Adelphic Mobile said, “We are pleased to welcome Darren and Sarah to Adelphic as we continue to grow our leadership position in the mobile advertising market. Darren and Sarah are accomplished and respected industry leaders. Their knowledge and experience in media and advertising add considerable strength to our team.”
To learn more about Adelphic’s Predictive Data PlatformTM, its AudienceCubeTM technology, and its plans to shape the future of mobile advertising, please visit http://www.adelphic.com or @AdelphicMobile.
Adelphic Mobile enables targeted mobile advertising at scale. Adelphic’s powerful Predictive Data PlatformTM and intelligent AudienceCubeTM deliver unparalleled results for advertisers and media owners. Adelphic is based in Boston and was founded in 2010 by mobile industry veterans Changfeng Wang and Jennifer Lum.