Port Washington, NY (PRWEB) April 25, 2012
In prestige skincare, all the segments (face essence, face moisturizer, face basic care, eye, sun treatment, body, and all other: hair, lip, nail, etc.) had steady growth, with face essence (+25%) and moisturizer (+21%) taking the lead by capturing nearly half of skincare sales.
By attribute, anti-aging continued to play as the driving engine by taking half of the skincare category sales and posting a robust growth of nearly 27 percent in 2011, compared to 2010. Hydrating (+19%) and whitening (+15%) skincare also played a big role in category growth.
In prestige makeup, the face segment captured 59 percent of the category’s dollar share and increased 18 percent in dollar sales from 2010. Products that make the face look lighter and smoother like foundation and makeup base continued to play a key role in China. Foundation and makeup base led the face category, up 24 and 30 percent, respectively.
In addition to face products, lip helped drive the growth in makeup, up 26.5 percent in 2011. Lipstick sales grew 31 percent and lip gloss posted a 22 percent increase. On the other hand, sales of eye products were soft (up +6%) due to mascara’s sharp decline of -3 percent in dollars and the slower paced sales of eye shadow and eye liner.
*Prestige Beauty: skincare, makeup, and fragrance products sold mainly in department stores and Sephora stores in the top 10 cities in the mainland of China.
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