WealthTV Targets A Younger Demographic: Ray J Stars in 'Insiders Look' and Draws A Fresher ‘Look’ For The Network

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Actor, Singer and Music Producer, Ray J appeared on the first episode of WealthTV’s 'Insiders Look' a new program that is sure to launch the conservative network into a more youthful demographic.

"WealthTV Executive Management have made a progressive programming decision that will pay off big," Richard Victor Mahee, Mahvrick Networks

WealthTV's new show ‘Insiders Look’ certainly has mass appeal, or at least will gain it fast. The show is produced by veteran entrepreneur Robert Herring who had the insight to tap into a younger demographic, by utilizing the star power of quadruple-threat Ray J. We all know that the ‘Sexy Can I’ singer has been known for breaking a few careers in Hollywood, even the enormous success of the Kardashian family stems from socialite Kim's relationship with the young proven entertainment power house. Now his face is the driver for the expansion into the "MTV" (18-34) audience for the WealthTV network. Ray J appeared in the first episode of 'Insiders Look’, which brought on a critical mass of subscribers from all age groups.

WealthTV's programs: Private Islands, Party Mamas, Addicted to Money, are quality television shows, but lack a familiar face, the star power, that advertisers are willing to bank their brands on. Concerning this, young entertainment entrepreneur and critic Morgan Brown (http://www.themorganbrown) stated: ‘this is a huge deal for the network [WealthTV]; this show could really put them on the map! The network needs this type of show, with this type of star power [Ray J]…Wealth’s concept as a network was in desperate need for entertaining programming containing known industry names, this is a giant leap in the right direction…I’ll tune in!’ The key element to the Networks progressive decision-making is the trust in freelance producer and friend of many industry insiders, who has brought on new programming, and the hit new show that features stars like Ray J.

WealthTV is still a small network, but it is making big moves. Bringing in the Ray J demographic incentives advertisers and sponsors, because the impressions in this audience with the right sponsor can turn to sales and more viewers. HDNet's Mark Cuban realized this when partnering with reality TV mogul and, American host Ryan Seacrest. Seacrest produces content for the masses and he himself is a huge presence in entertainment world at large. WealthTV is now competing with Basketball Wives, Celebrity Rehab and Jersey Shore for the ad dollars, which puts the network on the playing field with major agencies, and networks.

"WealthTV Executive Management have made a progressive programming decision that will pay off big," Richard Victor Mahee, Mahvrick Networks

(mahvrick networks) (BU Network)

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Morgan Brown

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