Transforming Raw Customer Data Into Insight: Practical Techniques You Can Apply Right Now

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Join Loyalty 360 on May 3, 2012 to learn how to leverage your data and better understand your customers.

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Marketers are collecting tons of data on their customers, yet mass marketing is still a norm. One-to-one messaging is the pinnacle, but where do you start? The answer is customer insight.

VeraCentra will present a webinar, Transforming Raw Customer Data Into Insight: Practical Techniques You Can Apply Right Now! on Thursday, May 3 2012 at 1 PM EST. Hosted by Loyalty 360- the Loyalty Marketers Association, this webinar is designed to help you leverage your data so that you can understand your customers in a whole new light. Learn to understand who your customers are as people, where they are in their lifecycle, which customers are most valuable, and how to anticipate your customers’ wants, needs and preferences.

Dave Resnick, Vice President Client Solutions and Connie Hill, President and Senior Consultant at VeraCentra, will discuss:

  •     Analytics that best in class companies are using to transform raw data into customer insight
  •     How customer insight informs customer strategy
  •     Industry examples of what other marketers are already doing to achieve competitive advantage

Please join Loyalty 360 and VeraCentra for this insightful webinar.
Click Here to register.

Dave Resnick, Vice President Client Solutions, VeraCentra
As Vice President Client Solutions, Dave heads the both the Consulting Team and Technology Team, and is responsible for delivering meaningful analytics, insights and recommendations to marketers. With over 20 years experience in financial analysis, marketing analytics and business modeling, Dave brings a wealth of knowledge to his webinars and workshops.

Connie Hill, President and Senior Consultant
Connie is VeraCentra's President and Senior Consultant, specializing in Customer Strategy and Contact Strategy. Connie brings a great deal of passion for customer centricity, supporting marketers in their quest to help transition their firms from "product" thinking to "customer - first". With more than 25 years in data driven marketing, Connie provides numerous success stories as testament to the power of customer insight in one-to-one marketing programs.

About VeraCentra:
VeraCentra helps marketers increase the value from existing customers by leveraging customer data to create insights into customer behavior, to implement reliable measurements and assess ROI potential to guide strategy and deliver higher performing marketing. With over 20 years experience in innovating customer-focused strategies, VeraCentra’s key capabilities include VeraCentra Intelligence Platform (VIP) – a customer intelligence platform, analytics, customer and campaign strategy, as well as integrated marketing execution services; enabling marketers to increase efficiency in a closed-loop environment.

VeraCentra has been providing national brand leaders such as Costco Wholesale, Intuit Software, and Johnson and Johnson, with successful customer-focused strategies ensuring our clients are maintaining a competitive advantage in an ever increasing competitive marketplace. For more information please visit http://www.veracentra.com, call (707) 224-6161 or email Adam Roberts at aroberts(at)veracentra(dot)com.

About Loyalty360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

Contact:
Lynne Stephenson
Lynnestephenson(at)loyalty360(dot)org

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Lynne Stephenson
Loyalty 360
513-800-0360 115
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