What’s The 411 has been known to feature hot celebrities such as Beyonce, Angelina Jolie, and Denzel Washington to name a few, but our primary focus is to provide a platform for new talent
Brooklyn, New York (PRWEB) April 24, 2012
What’s The 411 Networks, a Brooklyn, NY-based digital media company creating original video content for television, online, and mobile, today announced the re-launch of its flagship television program, What’s The 411. The entertainment and lifestyle television show re-launches on Wednesday, April 25 at 10:30 p.m. in Brooklyn on Cablevision Channel 68, and Time Warner Channel 35, and in the five boroughs of New York City on Verizon FiOs Channel 43, and RCN Channel 83.
“Relaunching our flagship television show, What’s The 411 has re-ignited an excitement of helping others to discover new and emerging artists,” said Ruth J. Morrison. “What’s The 411 has been known to feature hot celebrities, such as Beyonce, Angelina Jolie, and Denzel Washington to name a few, but our primary focus is to provide a platform for new talent. With a renewed emphasis on lifestyle, we intend to provide information that could be helpful in the lives of our viewers.”
Reaching an audience of over one million households, the launch episode of What’s The 411 will feature:
- Award-winning actor Blair Underwood (the Broadway production of the American classic, A Street Car Named Desire and television shows: Sex and the City; and L.A. Law)
- Actor Hill Harper (CSI:NY; Lackawanna Blues; The Visit)
- Legendary Dancer Carmen De Lavallade
- Major League Baseball's 2011 Home Run Derby King, New York Yankees' Robinson Cano
- Coverage of the Trayvon Martin Vigil held at Union Square Park
- Scenes from the New York International Auto Show
In paying homage to What’s The 411’s history, each week, the show will feature a Throwback Interview. The inaugural show kicks it off with a feature of the late great Don Cornelius, creator of Soul Train. We taped this interview backstage at the Soul Train Awards circa 1995.
About What’s The 411 Networks
Based in Brooklyn, New York, What's The 411 Networks is a digital media/news, and entertainment company. Connecting sophisticated multi-cultural audiences, What’s The 411 Networks delivers its original video content and curated news and information through its television, online and mobile platforms.
The company established its roots in television production in 1993, producing a weekly entertainment news program on WNYC-TV, a broadcast television station previously owned by the City of New York. What’s The 411 licensed its programming to a broadcaster in South Africa in 1996 and became video streaming pioneers as it integrated the power of the Internet in its operations also in 1996. In 2012, What’s the 411 Networks became the first black woman-owned media company to launch coverage of the U.S. Supreme Court.
About Ruth J. Morrison
Ruth J. Morrison is the Founder of What’s The 411 Networks, a Brooklyn-based media/news and information company (http://www.whatsthe411.com).
Not one to color inside the lines, Ms. Morrison is a person of firsts, she:
- Developed and launched from conception the City of New York’s multi-channel cable television network.
- Is the first African-American independent producer to distribute a weekly television show on WNYC-TV, a broadcast television station previously owned by the City of New York.
- Is the first African-American woman beat reporter to cover the NY Knicks.
- Became a video streaming pioneer in the late 1990s.
- Created New York City’s first and only small business development center whose sole mission was to help small businesses export their products and services.
- Founded the first Black woman-owned media company to launch coverage of the U.S. Supreme Court
Ms. Morrison was a Communications Fellow at the Annenberg Washington Program of Northwestern University; and a Communications Director for a member of the U.S. Congress. She earned a master's degree in Interactive Telecommunications from the prestigious Tisch School of the Arts at New York University and she completed her coursework towards a Ph.D. in Political Science at Columbia University.
Ms. Morrison is available for interviews.