Fanplayr Announces New ‘Smart & Targeted’ Multi-Variable Social Coupon & Offers Integration with X.commerce Platform

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Fanplayr demonstrated at Magento’s Imagine eCommerce Conference

At Magento’s Imagine eCommerce Conference today, Fanplayr announced and demonstrated the company’s “Smart & Targeted” Multi-Variable Social Coupon & Offers, now integrated into the X.commmerce platform. Fanplayr is the first multi-variable coupon and offer gamification platform to access the power of social, commerce and loyalty graph data to enable "smart & targeted” coupons and offers. Online sellers can now add Fanplayr Social Game Coupons & Offers™ to their email, web, ecommerce, mobile and social pages to better reach, influence and convert social consumers to sales.

"Access to data is driving a renaissance of innovation and capabilities like Fanplayr's “Smart & Targeted” Multi-Variable Social Coupons & Offers platform. For the first time ever, Internet retailers can target their best customers, prospects and visitors with real-time data to deliver loyalty- and value-based incentives," says Fanplayr CEO Simon Yencken. “Fanplayr is now integrated across X.commerce, Magento, Shopify, Facebook, Twitter, Constant Contact and MailChimp, making it easy for Internet retailers to manage multi-channel marketing campaigns.”

Gartner research predicts that by 2015, 50 percent of leading tier-1 retailers will be creating and executing real-time personalized offers for their best customers.

“Fanplayr’s new multi-channel, social coupon tools allow eCommerce merchants to expand their reach and offer a richer consumer experience,” says Jeff King, head of strategic partnerships for X.commerce. “We welcome them to our ecosystem and look forward to helping them engage with their customers and win business.”

“Unlike deal sites like Groupon or LivingSocial, which rely primarily on location and demographic information, Fanplayr integrated with X.commerce uniquely offers Internet retailers the ability to access the power of social, commerce and loyalty graph data to create new consumer shopping experiences,” says Fanplayr CMO Mark Schreiber. “Forward-thinking Internet retailers using Fanplayr and X.commerce will be able to build more personalized relationships with social consumers and turn engagement into long-term loyalty and business.”

About Fanplayr

Fanplayr is the first multi-variable social consumer game marketing coupon and offers platform designed to help marketers reach, influence and monetize the New Social Consumer across web pages, e-commerce pages, email newsletters, digital ads, mobile, Twitter & Facebook Pages. Using Fanplayr’s self-service campaign wizard Marketers can set up a Fanplayr coupon game campaign in less than 20 minutes with no IT required. Fanplayr is first company to apply social and mobile game mechanics to the multi-billion-dollar coupon and offers industry. Fanplayr is a privately held company with headquarters in Palo Alto, California. More information is available at http://www.fanplayr.com.

© Fanplayr. All Rights Reserved. Fanplayr and Fanplayr Social Game Coupons & Offers are trademarks or registered trademarks of Fanplayr in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

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Ann Krauss