mBLAST Announces Major mPACT Pro™ Update

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Adds sentiment analysis, tunability and more.

mBLAST, a leader in marketing intelligence and analytics, today announced a major update to its flagship mPACT Pro™ product suite. Among the changes in this new version are the addition of a sentiment analysis report and the ability to tune the product’s algorithms and results based on three different metrics: influence, authority and topical relevance.

The Sentiment Report analyzes voices talking anywhere (in mainstream media, blogs and social media) about a user’s chosen topical area, brand and competitors and then summarizes those voices’ coverage as positive, negative or neutral, both graphically and in table format.

With the new Tunability feature, mPACT Pro™ users can customize any search based upon their own needs and preferences to produce a list of leading, topically relevant voices, no matter where those voices appear.

Additionally, the mPACT Pro™ product has been enhanced by a new Search Suggestions engine, which examines keywords entered by the user – or scraped from a Web page of the user’s choice – and then examines the billion plus records in the mPACT database to suggest related keywords. Further enhancements to the mPACT Pro User Interface and reporting capabilities have been included in this upgrade.

“Our users have been asking for sentiment analysis and we’re happy to deliver it to them,” says mBLAST CEO Mark Hatch, we’re always learning from our customers as they use mPACT Pro™ in ways that we didn’t originally envision and we endeavor to make the product as flexible as possible so they can keep innovating their marketing, business intelligence and brand management with our support.” Adds Alexey Sadovoy, mBLAST’s CTO, “providing tunability of influence metrics makes our product even more transparent to users, as they can not only see, but directly control, the weighting of the factors that provide our scoring of voices on the Web. We believe this will make our offering even more useful and flexible for our customers.”

The Tunability update is available now for users of mPACT Pro™, while search suggestions and sentiment analysis will be generally available in early May.

About mBLAST
mBLAST is improving the way marketing works with its cloud-based solutions for Marketers, PR professionals, Brand Managers and Content Providers. The company’s applications enable better discovery and collaboration between marketing professionals and people whose conversations happen anywhere on the web – especially with those individuals whose online writing, social media activity, and participation shape what customer and potential customers think about a company and their products and services. The company's client base includes top voices in the world from companies like PR News, PR Week, Folio Magazine, the Consumer Electronics Association and tens of thousands of marketing and PR professionals working at some of the largest PR agencies, Advertising agencies, Fortune 100 companies and small to medium sized businesses. mBLAST is a global company headquartered in Boston, MA, with sales and development teams around the world. For more information, visit http://www.mblast.com or contact us at info(at)mblast(dot)com.

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Pat Hurley
mBlast
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