TagMan Partners with Evidon to Provide Universal Privacy Tool

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Companies join forces to enable TagMan clients to easily deploy the most comprehensive privacy and compliance solution for tag and cookie data collection tracking

TagMan, the global leader in tag management and Evidon, the leader in online privacy and data control, have announced a strategic partnership in advance of the key EU Privacy Directive enforcement date next month.

The companies have collaborated to enable clients to deploy the most comprehensive privacy and compliance solution, from within the TagMan system. This simple integration allows clients to easily manage their tag and cookie data compliance activities.

TagMan allows website owners to easily add, edit or remove on-site tracking tags and so better manage the digital marketing technologies implemented on their site. This includes site analytics, display ad serving, search, email, affiliates and social media. The native TagMan opt-out mechanism, baked into the TagMan system since 2007, allows website owners to offer visitors a site-side cookie opt-out preference. This puts primary control of tags and cookies directly in the hands of website owners, who are ultimately responsible for this in the eyes of privacy regulators.

The addition of Evidon’s “privacy layer” provides TagMan clients with a consent tool which allows website visitors to see which data collection vendors are placing cookies and other tracking technologies on their computer, and to provide their consent to be tracked—a key component of compliance with the ePrivacy Directive.
By combining Evidon’s vendor-level privacy and compliance platform with TagMan’s website-level opt-out solution, users will benefit from a fully-fledged privacy tool to control their data collection preferences.

The tool, delivered seamlessly into the web page via the TagMan tag management system (TMS), allows clients to customise the privacy messaging and functionality they offer to their website visitors, dependent on their specific business needs. The TagMan system dynamically configures and generates the vendor management list that is presented to the user in the tool, leveraging the fact that the vendor tags are already running though the TMS, which eliminates the need for manual updates of the tool as tracking vendors are added or removed on the website.

“Evidon is the largest dedicated provider of privacy and compliance solutions for digital media,” said Paul Cook, CEO of TagMan. “It has a proven track record in developing platforms that help businesses to comply easily with privacy laws and self-regulatory programmes. This partnership enables us to combine the best of both systems and offer a highly sophisticated, integrated privacy tool for our clients.”

“Control of third party marketing tags is crucial for website owners to comply with the ePrivacy Directive and other privacy regulations around the globe,” said Scott Meyer, CEO of Evidon. “We have been impressed with TagMan’s continued approach to the issue of compliance and this collaboration will ensure that its clients have access to the tools necessary to become fully compliant with the EU ePrivacy Directive and the US FTC guidance.”

About TagMan:
TagMan is the first, most advanced and most used universal tag management system. Founded in 2007 by web analytics pioneer Paul Cook, TagMan enables website owners to house all the tags used to implement, manage and track online marketing technologies in one independent tag management system and interface. More than 100 e-commerce companies across the US & Europe use TagMan to retain and convert more site visitors, save time and money in the deployment of online marketing technologies, transform the effectiveness of their online campaigns and proactively manage ePrivacy and Do Not Track compliance. Clients include Travelocity, Virgin Atlantic, Kelloggs, Air New Zealand, and Vodafone. Find out more at http://www.tagman.com

About Evidon:
Evidon empowers consumers and businesses to see, understand and control data online. With insights fueled by its Ghostery browser extension, automated scanner and rich, 800+ company privacy database, Evidon enables businesses to assess the cookies and other tracking activity on their websites, helping them to protect their audience data and improve performance.

As the first and largest dedicated provider of privacy and compliance solutions for digital media, Evidon also enables leading brands, agencies, publishers, advertising networks and others to comply easily with privacy laws and self-regulatory programs across North America and Europe. Evidon serves over a billion “Ad Choices” notices daily on behalf of these businesses—in the U.S. and in local languages across Europe—giving consumers transparency into and control over how their information is used online.

By protecting themselves and empowering consumers, businesses build their brands and improve results. http://www.evidon.com

Media Contacts:

For TagMan:
Nicole Matthews
Horn Group
(646) 202-9773
nicole(dot)matthews(at)horngroup(dot)com

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Nicole Matthews
Horn Group, Inc.
646-202-9773
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