Hollywood, CA / Dallas, TX (PRWEB) April 27, 2012
Redrock Micro, the recognized leader in affordable professional-level cinema accessories, announced today the immediate availability of a new family of Redrock-designed follow focus units. The new microFollowFocus family is the third generation offering from Redrock Micro that delivers new levels of performance, a unique “back-to-new performance” adjustable gearbox, and a range of products that can match any budget or feature needs.
PROFESSIONAL-LEVEL PERFORMANCE FOR A LIFETIME
At the heart of any focusing unit is precision performance. Redrock spent the last three years developing a new original-design unit featuring a completely geared, precision-machined transmission with virtually backlash-free performance. Recognizing that all follow focuses settle over time and are prone to develop play, all new microFollowFocus units include adjustable backlash, which can reset the unit’s performance to ‘like new’ condition at any time. The new gearbox delivers exceptional professional-level performance for a lifetime.
SPECIAL FEATURES FOR DSLR LENSES
The microFollowFocus | blue solves the issue that many filmmakers face when filming with HDSLR lenses: the focus ring spins freely, making repeatable focus nearly impossible. The microFollowFocus | blue solves this with an ingenious adjustable ‘hard stop’ mechanism on the follow focus itself, so every lens now has hard stops. “Hard stops solve a big limitation of shooting with Canon EF lenses,” said Ted Coates, DP and owner of Moving Pictures, Inc. “I now have a tool that allows me to shoot with DSLR lenses with a similar level of confidence as traditional video lenses. “ The new microFollowFocus line offers additional features for DSLR lenses including support for shorter lenses with its flippable gear box, and when paired with microLensGears gives DSLR lenses the ability to achieve accurate, repeatable, precision focus pulling.
CHOOSE THE MICROFOLLOWFOCUS TO FIT YOUR BUDGET AND NEEDS
The microFollowFocus family is available in three different configurations and price points. The microFollowFocus | blue is Redrock’s flagship product, with the features and performance for professionals and enthusiasts. The microFollowFocus | blue Studio adds a second side wheel (“studio” mode) for quickly switching camera sides, and can be added or removed at any time. The microFollowFocus retains the performance and core features of the flagship version at a more economical price.
THE MICROFOLLOWFOCUS ADVANTAGE
The Redrock microFollowFocus family is the only line of follow focus units to deliver all these key advantages:
- “Back to new” adjustable backlash that maintains precision performance for a lifetime.
- Adjustable hard stops for DSLR lenses.
- Reinforced, repositionable focus indicator for assistant or operator focus marks.
- Add a second side wheel (‘studio mode’) at any time, or switch between single and double sided.
- Works with both still and cinema lenses.
- Choice of follow focus unit to match your budget and performance needs.
- Confidence in gear that comes with lifetime warranty and is made in the USA.
- Incredibly affordable - starting at $595.
MICROFOLLOWFOCUS ALREADY A SUCCESS IN THE FIELD
“It’s great to see Redrock pushing the envelope to create new products that makes my job easier. The quality of the microFollowFocus is top notch, and the new hard stops and illuminated marking disk gets me the shots I need with ease and saves me much-needed time. I am a huge fan of Redrock gear and the new ‘| blue’ is the real deal.”
-Vincent Laforet, DGA; Award-winning director, cinematographer and photographer
"After several weeks of testing the new Blue Line Follow Focus, I think it has finally arrived with the other big kids on the block. After much design thought and tweaking, this follow focus is stronger, more versatile, and even expandable. The new follow focus is really worthy of more than just DSLR use, something the pros can rely on with cinema lenses."
- Brook Aitken, DP/Cinematographer including the Oscar-winning film “The Cove”
"For years I have recommended Redrock Micro's microFollowFocus as a robust solution for budget-minded shooters. The microFollowFocus | blue is a refined update that offers an upgraded gearbox and adds useful professional features. No question, microFollowFocus | blue is Redrock Micro's finest follow focus to date."
-Matt Jeppsen, FreshDV
“I have used the Redrock microFollowFocus | blue under a variety of circumstances, and I was pleased to find it an improvement over previous models. The build quality rivals that of other far pricier well-known manufacturers' units. Recently I used the microFollowFocus | blue on my Sony F3 with PL mount cinema lenses. My 1st AC commented on how great it is in comparison to any lightweight follow focus on the market. I also had the pleasure of utilizing the built-in hard stops when I was shooting a live concert on a Canon still zoom lens. I cannot even begin to tell you how much easier this made my life!”
- Johnny Derango, DP and Director.
FOR MORE INFORMATION
Product and ordering details can be found on the microFollowFocus at http://store.redrockmicro.com/microfollowfocusishere
PRICING AND AVAILABILITY
All microFollowFocus products are available immediately from Redrock direct at store.redrockmicro.com and from authorized Redrock Micro resellers worldwide. The microFollowFocus introductory price is $595, the microFollowFocus | blue $795, and the double-sided microFollowFocus | blue Studio $1190.
ABOUT REDROCK MICRO
Redrock Micro revolutionized independent film production in the early 2000s with the M2 cinema lens adapter, and reinvented digital filmmaking in 2008 with HDSLR cinema rigs and accessories. Today, Redrock Micro continues to lead the industry in innovation with its award-winning digital cinema rigs and accessories, DSLR rigs, depth-of-field adapters, stabilization and support gear, sophisticated focus controllers, and advanced cinema accessories. More information is available at redrockmicro.com.
PRINT-READY IMAGES AND RESOURCES
Redrock Micro’s microFollowFocus family of professional-level follow focus units:
- Redrock logo (.eps format for print) http://www.redrockmicro.com/static/images/press/rr_logo_white_background.eps