SK Planet Partners with Elliptic Technologies To Secure HD Video Streaming On ARM TrustZone Platforms with Elliptic tVault HDCP 2.1

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Joint Effort to bring Premium Content on Android Phones, Tablets and Smart TVs April 25, 2012 – Ottawa, Canada and Seoul, Korea: SK Planet, a global platform innovator and subsidiary of SK Telecom, has formed a strategic partnership with Elliptic Technologies, a leading supplier of content protection software and security semiconductor IP, to enable robust security for High Definition (HD) video streaming on connected devices such as smartphones, tablets and connected TVs.

Elliptic Technologies

Elliptic is a thought leader in the embedded security area and its highly-integrated tVault™ content protection security solutions gave us the perfect opportunity to rapidly advance and enable media security services and applications on connected devices.

April 25, 2012 – Ottawa, Canada and Seoul, Korea: SK Planet, a global platform innovator and subsidiary of SK Telecom, has formed a strategic partnership with Elliptic Technologies, a leading supplier of content protection software and security semiconductor IP, to enable robust security for High Definition (HD) video streaming on connected devices such as smartphones, tablets and connected TVs.

Elliptic’s field proven tVault HDCP 2.1 content protection solution incorporates the stringent robustness requirements mandated by the Digital Content Protection (DCP) licensing authority. The tVault HDCP 2.1 uses Trusted Execution Environments (TEEs) and enforces the protection of sensitive information to ensure that it is stored, processed and accessed only by authorized applications. The tVault HDCP 2.1 can act as a transmitter, receiver or repeater device, runs efficiently in very limited resource environments and is available on Android and other embedded platforms for consumer electronics.

Elliptic and SK Planet have collaborated to move HD streaming media technology forward on fully featured 4G Android handsets from a world leading manufacturer. Content protection is provided by tight integration of HDCP 2.1 security with a Korean developed Secure OS on an ARM TrustZone™ based processor. The two companies have more exciting projects in the works for the wireless display and home media streaming applications.

SK Planet is using the TrustZone technology on device security platforms targeted at smartphones, tablets, STBs and Smart TVs. Another area of focus for SK Planet covers personal information, media, enterprise and finance security services using TrustZone with Secure OS in conjunction with a TrustZone-enabled administration server.

“We are very pleased to be collaborating with Elliptic Technologies to enable robust content protection security in ARM TrustZone enabled smart devices and thus offering unparalleled opportunities for streaming and sharing HD premium content from anywhere at any time,” said Hoo-Jong Kim, Head of Global Technology Research Institute of SK Planet. “Elliptic is a thought leader in the embedded security area and its highly-integrated tVault™ content protection security solutions gave us the perfect opportunity to rapidly advance and enable media security services and applications on connected devices.”

“It is a great pleasure to partner with SK Planet to bring DRM and content protection to its industry leading media and content delivery services and applications,” said Vijay Dube, President and CEO of Elliptic Technologies. “Our innovative and proven security solutions continue to gain wide adoption in the home entertainment and digital media markets. These products are based on tVault security architecture, Elliptic’s flagship technology that provides robust security inside trusted execution environments and integrates seamlessly within frameworks such as TrustZone.”

SK Planet offers innovative technology solutions to its subscribers and smart devices providers. From mobile content technologies such as Mobile in Vehicle and Smart Payment, to multi-screen premium video and online music services, SK Planet continues to build on its strong leadership and global partnerships to bring these exciting new technologies to strategic markets.

Elliptic offers end-to-end embedded security solutions for handset makers, operators and premium content providers, including DRM, content protection, platform security and hardware IP.

About SK Planet
SK planet, a wholly owned subsidiary of SK telecom, was established in October 1, 2011 with an aspiration to become a global platform innovator. As the lynchpin of SK Telecom’s future growth, the company was spun off with the industry-leading platform businesses including T-Store, T-map, Melon, and Cyworld, Korea’s biggest mobile app store, mobile navigation, online music service and SNS respectively. The company also pioneers in new media with hoppin, Korea’s first multi-screen premium video service, and continues to build momentum in its online commerce leadership with 11th Street. SK planet aspires to develop a wide scope of global partnerships such as TMK, a media joint venture with Disney. Through collaborations with partners, SK planet is committed to building global platform business in Asia and other strategic markets. For more information, please visit http://www.skplanet.co.kr.

About Elliptic Technologies
Elliptic Technologies is a leading provider of embedded security Intellectual Property including hardware cores and software to SoC manufacturers, OEMs, network operators and content providers. Elliptic’s highly integrated IP solutions help to secure products in markets such as mobile, networking infrastructure, home entertainment, smart grid and automotive. Elliptic’s security IP cores enable designers to efficiently balance power, performance and silicon area. Elliptic is leading the world in DRM and content protection solutions for consumer electronics and home entertainment, including its DTCP-IP and HDCP SDKs built for trusted execution environments. Elliptic’s security solutions are designed into some of the world’s most popular products shipping in millions of units. The company, founded in 2001, maintains headquarters in Ottawa, Canada, and has a worldwide customer base and sales channels. For more information please visit http://www.elliptictech.com.

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For More Information:

SK Planet Co., Ltd    
Hyun-Wook Kim, Sr. Director
Phone: +82-2-6100-2456
hw.kim@sk.com
Web: http://www.skplanet.co.kr/eng/

Elliptic Technologies Inc.            
Dana Neustadter, Director of Product Management
Phone: 613 254-5456 x105
danan@elliptictech.com
Web: http://www.elliptictech.com

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