“Real time market research… what we define as data obtained from your target market, on-demand, when you want it… is new in the healthcare space."
Cambridge, MA (PRWEB) April 26, 2012
InCrowd, the first company to bring real time market research to the life sciences industry, announced the launch of their new digital footprint. The website, one part of the company’s growing engagement platform, is a resource for industry clients as well as healthcare professionals to learn more about the use of real time information in the healthcare setting.
“Real time market research… what we define as data obtained from your target market, on-demand, when you want it… is new in the healthcare space. One of our main goals for both the website and our social media activity is to share and exchange information that helps our clients optimize the use of real time data,” said Kathleen Poulos, InCrowd Co-Founder and SVP of Marketing/Social Media Strategy. “Engaging our Crowds of healthcare professionals and supporting their ability to provide real time clinical feedback are also important aspects of our developing digital footprint.”
Industry focused content and educational information can be accessed across the new InCrowd website with topics ranging from healthcare startups and innovation, mobile health technology, big data and health analytics to the use of social media in the healthcare setting. Highlights within the site include What We’re Hearing – market feedback directly from healthcare professionals, live polling and results sharing, the CrowdTalk monthly newsletter and What We’re Saying – the heart of the InCrowd blog.
About InCrowd, Inc.
InCrowd's on-demand platform provides direct and immediate access to Crowds of screened and targeted healthcare professionals. Question development is fast, easy and specialized for the life sciences industry. Micro surveys facilitate fast response rates; while specialized crowdsourcing provides answers within hours, even minutes.