Interactive Fitness Holdings Names New CEO and Leadership Team

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New Team Will Pioneer the Future of Interactive Fitness Technology

Interactive Fitness Holdings, producer of Expresso brand cardio bikes, has appointed Bill Stensrud as its new CEO. Bill is a seasoned technology entrepreneur and venture capital investor. Bill has served as CEO, founder, or principal in several successful Silicon Valley technology startups and was also recognized as one of the nation's top venture investors in the Midas List, published by Forbes Magazine.

"I have always looked for situations where technology is disrupting an industry and creating new opportunities. IFH is applying virtual reality and social networking technologies to deliver a new exercise paradigm to the fitness industry. Riders are engaged instead of distracted. They are connected instead of isolated. Fitness facilities offering the Expresso Advantage are transforming their members' workout experience."

Bill has assembled a team of dynamic leaders who share his commitment to innovation. New announcements include:

George Pardo has been appointed to the dual roles of Chief Operating Officer and Chief Financial Officer. "I look forward to working with all of our valued partners in leveraging our one-of-a-kind product and making the Expresso bike ubiquitous within the Health and Fitness Industry.”

John Fisher has been promoted to the new position of Chief Program Officer and is responsible for all new products from idea to implementation.

Ross Stensrud has been appointed Chief Marketing Officer and is launching major new programs and initiatives.

Candis Blair assumes the new role Director of Operations responsible for quality and continuity of supply. "We are proudly delivering world-class commercial cardio products that surpass customer expectations in quality and reliability. I look forward to continuing to work with our manufacturing partners as we further push the envelope in this industry.”

Chris Massey has stepped into the role of VP of Business Development and Customer Support. “I am very excited to be developing new business channels and strongly believe that this will, along with our quality, innovation, and customer service initiatives, make IFH a game changer in the fitness industry.”

Dan Toigo, continuing to anchor the sales team as Vice President of Sales and Chris Weiss as Director of Software, round out the IFH Executive team.

About Interactive Fitness Holdings

We believe that exercise should be fun instead of boring. We believe in engaging people in their workouts instead of distracting them. We believe in connecting people in a shared wellness experience rather than isolating them. We believe in the power of technology to transform lives and create a healthier and happier world. The Expresso bikes combine virtual-reality, social connection and personalization to deliver cardio experience unlike any other. This is the Expresso Advantage. Learn more at

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Ross Stensrud

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