Forman's launch 'Fish Island Riviera', offering fine dining, corporate hospitality suites and a beach club within striking distance of the Olympic stadium

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London will be hot this summer – in the style stakes at least: family firm Forman’s unveils plans to bring the glamour of the Riviera to the capital.

Forman's Fish Island Riviera: yachts, hospitality and beach club

Forman's Fish Island Riviera: complete with yachts, hospitality and beach club

Fish Island will be the VIP side of the Games this summer. We expect athletes to come here to celebrate their medal wins. Guests can arrive in style by boat and enjoy the atmosphere surrounded by palm trees and yachts.

London will be hot this summer – in the style stakes at least: Forman’s are bringing the glamour of the Riviera to the capital. The 107-year-old family firm, which boasts a fine dining restaurant as well as quality British food and hamper baskets via http://www.formanandfield.com, is offering exclusive hospitality and experiential suites at the closest venue to the London 2012 Stadium.

Forman’s ‘Fish Island Riviera’ will see a 1.5-acre patch of East London rivalling the glitz of Cannes during this summer’s Olympic Games, complete with Sunseeker yachts, top notch catering from royal warranted event organisers The Admirable Crichton and a beach club operating day and night. Next door to Forman’s world famous salmon smokery, art-gallery and event venue, the 30 bespoke suites are only 100 metres from the Olympic stadium, with access less than a five minute walk.

Lance Forman, MD of Forman’s Fish Island, commented, “Fish Island will be the VIP side of the Games this summer. We expect athletes to come here to celebrate their medal wins. Guests can arrive in style by boat and enjoy the atmosphere surrounded by palm trees and yachts. Even at this stage, months before the Games commence, most companies have not worked out how they will be entertaining their clients and staff, many of whom will be flying in to London from all over the world. Now they have the ultimate solution, but they need to be quick as there are only 30 suites available.”

Johnny Roxburgh, co-founder of The Admirable Crichton, said, “Iconic events need spectacular lunches and dinners to mark them. For the London Olympics our super-talented chefs and menu designers have created THE most delicious menus. British influenced but prepared with an international and contemporary flair, they are the perfect way to ensure that even the most sophisticated guests will leave impressed that the standard of entertaining matches the world class Olympics that they have just enjoyed.”

Hospitality
Each suite is a fully serviced space measuring 20m x 5m, including a balcony facing the Olympic stadium. Built by world-leading providers of temporary event structures and managed onsite by the global brand activation company Pico, the suites can be branded and fitted out according to clients’ exact specifications, thereby bringing their corporate HQ, showroom or lounge to the Games. Forman’s Smokehouse Gallery will forge links between clients and local artists, generating new commissions to decorate the suites.

Riviera Life
The beach club at Forman's Fish Island Riviera will be straight out of the Cote D’Azur – London has never seen anything like it! Day and night, Forman’s bar team will be serving fabulous cocktails among the palm trees as guests enjoy a prime spot from which to watch the fireworks and soak up the atmosphere from the crowds in the stadium next door. With 150m of riverside, Sunseeker will be mooring a fleet of fabulous yachts for the duration of the Games that will be available for hire by the day. On the beach volleyball court a handpicked team will perform display matches throughout the day. Patrons can also watch Olympic athletes play, if they wish, when they have completed their own competitions!

Pricing & Booking
Hospitality suites are available at Forman's Fish Island Riviera for the 17 days of the Olympics from £75,000 + VAT (*) There are only thirty available.

Further details and images are on http://www.formansfishisland.com/dining-experience/ffi_riviera.html

Enquiries and booking requests should be directed to Lance Forman or Arthur Somerset on
0208 5252 390 or info(at)formansfishisland(dot)com
(*) price does not include fit out or minimum catering spend.

Forman's restaurant at Games time – Great British Food
For clients requiring very high quality hospitality for breakfast, lunch or dinner, or our late night lounge, either exclusively or in shared space, then this will be offered within Forman’s Fish Island’s existing premises. Guests can also enjoy an exclusive exhibition of photography, art, poetry and memorabilia of Muhammad Ali – The Greatest Olympian.

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Mike Stainthorpe
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