iOnRoad Awarded ‘Best Product Demo’ at Microsoft’s Think Next 2012

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Assisted Driver Assistance App Selected at Top Technology Show

"The iOnRoad technology and team impressed Microsoft at the show and we are not at all surprised that this tech savvy crowd of technology players in Israel selected iOnRoad as the best product demo at Think Next."

From 130 entrants and 20 companies selected to participate in the fourth annual Microsoft Think Next event in Israel, iOnRoad was selected at the ‘Best Product Demo” of the show by the crowd of more than 2,000 technology workers and investors.

Companies from all over Israel were presented their solutions at the event in Tel Aviv representing several categories including mobile apps, social media tools, KINECT platform favorites and several video and music technologies.

"Microsoft is proud to be supporting local entrepreneurs and the best and brightest startup companies in Israel with Think Next,” said Zack Weisfeld Sr. Director of Strategy and Business Development at Microsoft Israel R&D Center. "The iOnRoad technology and team impressed Microsoft at the show and we are not at all surprised that this tech savvy crowd of technology players in Israel selected iOnRoad as the best product demo at Think Next."

iOnRoad was also selected by Microsoft to present at the press conference earlier in the day and to publish a blog on the Microsoft Israel developer site. The Think Next event was part of Microsoft’s outreach to the thriving Israeli startup ecosystem, offering the company’s impressive R&D and networking to help bring Israeli technologies closer to commercialization.

iOnRoad is the winner of numerous distinctions and awards including the Gartner’s Top Automotive Vendors CES 2012 showcase award, Best AR Android app for 2011 and Best Israeli app for 2011.

Between now and May 8, website visitors may vote for the “Best Online Pick” at http://www.ctiashow.com/awards. International CTIA WIRELESS show attendees will vote onsite via text message for entries in the E-Tech Awards showcase in Booth 4575 at the Emerging Technology Zone to win “Best in Show.”

About iOnRoad
iOnRoad improves driving in real-time using the power of advanced smartphones. The app utilizes the smartphone’s native camera and sensors to detect vehicles in front of your car, alerting you when you’re in danger. iOnRoad’s maps your lane and objects in it. As your car approaches collision or runs off the road an audio-visual warning alerts you to take action in time and save your life. iOnRoad is the first driving assistance system that’s available as software only solution. Its deployment makes an elegant way of reducing the problem of distracted driving. The company has received numerous awards including the CES 2012 innovation award, best augmented reality app of 2011, and one of Gartner’s cool vendors in automotive for 2012.

About Microsoft Think Next
Think you've seen it all? Think Next! The leading event of Israel's high-tech industry has become a celebration of creativity and innovation, providing center stage for industry leaders, mind provoking speakers and ground breaking developments. Visit the rich technological fair with dozens of innovative presentations and demos from a variety of fields, from Israel and around the globe, and then attend the main stage for a fast-paced marathon of leading speakers talking about the next big thing.

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Emily Kanter
The Cline Group
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