London (PRWEB UK) 27 April 2012
The 24th of April 2012 saw a meeting of leaders from the travel and tourism industry at Regent’s College London to support the launch of an innovative new part-time programme for travel and tourism professionals: the MA Business Management in International Travel & Tourism.
The event provided an overview of the course and its creation in conjunction with the travel and tourism industry, followed by a panel discussion featuring leaders and experts in this field. Taking part in the panel were:
- Simon Beeching, Visiting Industry Professor
- Richard Carrick, CIMTIG President
- John McEwan, ABTA Chairperson
- Claire Steiner, Chair – ITT Education and Training Committee
- Lorna Walker, Programme Director and creator of the MA Business Management in International Travel & Tourism.
Programme Director Lorna Walker explained how the need for this specialist qualification came from her own experience of working in the industry and embarking on postgraduate education. “Ten years ago I was a marketing manager in a large travel company and looking for a qualification to help me develop my career – I felt confident in my marketing knowledge but wanted to build on my understanding of other areas of the business and of the travel industry as a whole.”
With no specialist qualifications available at the time Lorna opted for an MBA and while gaining useful skills and knowledge, Lorna felt the programme would have been more valuable if it been tailored to the particular needs of the travel and tourism industry. “Looking around, I see that the travel and tourism education gap that existed ten years ago is still there now. That’s the gap Regent’s Business School London fills with this new programme”.
Lorna’s views are supported by a number of companies and professional bodies from the industry.
The Institute of Travel and Tourism (ITT) is delighted to have worked with Regent’s Business School London on the development of this new degree. “We have been looking for some time to develop such a programme, in keeping with the ITT’s mission of developing professionalism within our industry sector, so I am confident there will be demand for the programme as well as enthusiasm for participation in its development and delivery” says Dr Steven Freudmann, ITT Chairman.
Supporters of the MA also include ABTA, the Chartered Institute of Marketing Travel Industry Group, the Association of Independent Tour Operators, the Chartered Management Institute, and many of the industry’s leading companies.
One of the distinctive features about this programme is the amount of industry involvement there has been in its development, and this will continue during the delivery of the programme.
Most of the academics on the programme development team have worked in the industry and bring with them their own practical experience and network of contacts. Teaching modules have been developed in partnership with academics and practitioners to ensure that they are relevant to the needs of industry.
There are various ways to be involved with the programme, as a student, guest speaker, lecturer or mentor.
Regent’s College London is one of the largest college of private higher education in the UK. The campus is located in Regent’s Park, central London in close proximity to the West End and transport links to the Eurostar terminal and Heathrow Airport.
For more information or media enquiries please contact
T 020 7487 7629