The IHC Group Launches New Business Unit to Accelerate Growth of Specialty and Niche Health Products

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Independence Holding Company announces the formation a new company, IHC Specialty Benefits, Inc.

Independence Holding Company (NYSE:IHC) today announced the formation a new company, IHC Specialty Benefits, Inc. (IHC Specialty), which will accelerate IHC’s growth into new niche lines of business.

Jeff Smedsrud, chief marketing officer of IHC, will be chief executive officer and president of the new company.

IHC Specialty will develop new health insurance products and services that are expected to be in greater demand as federal health care reform is implemented. The product lines contemplated for expansion include supplemental and ancillary insurance, such as accident, critical illness and pet insurance. A significant amount of products will be marketed directly to consumers through IHC’s proprietary technology.

Dave Keller, former senior vice president of sales and marketing for IHC Health Solutions, and Brian Dow, former senior vice president of ecommerce and business development for IHC Health Solutions, are joining Smedsrud at IHC Specialty, along with nine other team members.

“We have seasoned executives who are passionate about growing business and capitalizing on market trends. No matter what happens with health care reform, we have entered into a new world of how consumers buy and utilize health-related products. We plan to embrace this new shopping mentality by offering customized products and exchange platforms,” said Smedsrud.

The company is partnering with large payers, accountable care organizations, and distributors—both local and national—to create product and consumer solutions.

IHC Specialty is a member of The IHC Group, an insurance organization composed of Independence Holding Company (NYSE:IHC), a publicly traded holding company with more than $1 billion in assets, and its operating subsidiaries. The IHC Group is composed of affiliated insurance carriers, marketing and administrative companies and agencies committed to providing excellent service and offering competitive health, life, disability, stop-loss, short-term medical, travel and dental insurance products to groups and individuals. The IHC Group has approximately $600 million in annual premium and fees.

Find out more information about IHC Specialty, contact Dave Keller at dave(dot)keller(at)ihcgroup(dot)com.

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Colleen McGuire

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