Gaining an understanding of one’s financial picture will empower our members to make prudent financial decisions... MoneyDesktop’s PFM will deliver this experience.
Alpena, MI (PRWEB) April 25, 2012
Alpena Alcona Area Credit Union (AAACU) announces that it has chosen MoneyDesktop’s PFM (personal financial management) to provide a more engaging online banking experience to its members.
Through the PFM, AAACU’s members will have access to a complete suite of online money management tools like account aggregation, which will enable members to manage all their finances within their It’s Me 247 online banking account at AAACU. This will empower each member to have a complete financial picture and utilize meaningful money management tools like budgeting and debt management.
“We care deeply about our members and recognize that they expect online banking to deliver real tools that give them a complete financial picture. Gaining an understanding of one’s financial picture will empower our members to make prudent financial decisions,” says Donald J. Mills, President and CEO of AAACU. “MoneyDesktop’s PFM will deliver this experience within our It’s Me 247 online banking and put AAACU at the center of our member’s financial world.”
By implementing MoneyDesktop’s PFM, AAACU will also be able to add powerful data analytics and cross-selling platforms. When combined, these will empower AAACU to stay ahead of the competition in a disruptive marketplace and better positioned to drive wallet share, loyalty, and top-line revenue.
“Today’s economy is challenging. Not only for individuals but for Credit Unions as well,” comments Matt West, VP of Financial Institution Sales at MoneyDesktop. “In the face of these challenges, AAACU is a Credit Union that understands how critical PFM is in meeting the expectations of members and how doing so will keep them ahead of the competition and poised to attract new members and grow loan volume."
About Alpena Alcona Area Credit Union
Alpena Alcona Area Credit Union serves members primarily in Alpena, Alcona, Montmorency, and Iosco counties with 8 locations – a main office located in Alpena, with branch offices in Ossineke, Lincoln, a Tiger Branch in Alcona Community Schools, Atlanta, Oscoda and Tawas offices, and an additional branch in Alpena. As of March 31, 2012, Alpena Alcona Area Credit Union provides service to 26,738 members and has total assets equal to $260,931,830. For additional information, visit http://www.aaacu.com or contact Jamie Quick at 1-989-354-1544 or email at jquick(at)aaacu(dot)com.
MoneyDesktop is a leader in innovative software technologies that drive the financial engagement between account holders and financial institutions and is redefining the way that people interact with their finances. Through its award-winning PFM, MoneyDesktop has established its place as a leader in PFM and has become the fastest-growing provider of its kind. By integrating directly into online banking, core, and payment platforms, MoneyDesktop positions banks, credit unions and payment providers as primary financial institutions and provides tools that dramatically impacts loan volume, user acquisition, and wallet-share. Nate Gardner at 801.669.5534, email nate(dot)gardner(at)moneydesktop(dot)com or visit http://www.moneydesktop.com.