Interior Designers Heading to Beverly Hills To Learn Leading Edge Business Skills — Business of Design Conference Enters 9th Year as Premier Source for Design Education

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An exclusive group of interior designers and decorators will gather in Beverly Hills, CA, September 20-22, 2012 to learn leading edge business skills at the 9th Annual Business of Design Conference. (BoD Conference.) Themed "Opening Doors," the 2012 BoD Conference ( remains the sole national event for designers and decorators who want to streamline business processes, adopt proven technologies, discover successful marketing techniques, and increase profitability.

The most important event of the year for me as an interior designer...and as a business man.

More like an executive education seminar at a leading business school than a trade show, the BoD Conference employs a wide array of business experts and faculty members to bring leading edge business education to interior designers and decorators. BoD Conference founder David Shepherd (a 25-year veteran of one of the nation's top-ranked business schools) will serve as facilitator and present a challenging new segment entitled, "The 7 Doors To Your Destiny."

"After a decade of working with thousands of designers, I've identified seven critical belief systems that the most successful designers must embrace," said Shepherd. "I'm looking forward to putting designers through a thoughtful, provocative series of exercises centered around seven psychological principles—Calling, Changing, Crossing, Risking, Asking, Dreaming, and Doing. I guarantee that anyone making it through these self-tests will experience important changes in their business, and perhaps in their life."

Because of the exclusive, interactive nature of the BoD Conference ( attendance is limited to about 200 and the conference sells out months in advance. As evidence of the value designers find in the conference, many interior designers will be attending their sixth, seventh, eighth…and even ninth consecutive BoD Conference. "The first event in 2004 was like divine intervention," said San Antonio designer Debbie Baxter. " This will be my ninth consecutive event and I wouldn't miss it."

In addition to Shepherd, this year's BoD Conference offers a faculty of the most experienced, successful consultants and advisors on the business of design. These include:

  • Gail Doby — Founder of Design Success University
  • Fred Berns — A leading authority on branding
  • Lloyd Princeton — Founder of iMatch Designers and negotiation expert
  • LeeAnn Reed — Author of the "bible" on QuickBooks for Designers
  • Alex Oliver — Google Sketchup authority
  • Julia Molloy — Founder of Molloy Management
  • Vita Vygovska — Marketing expert
  • Josh Unfried — Expert on Facebook for the affluent
  • Lance Haeberle — Founder, Studio Webware

For the first time ever, the BoD Conference is also introducing a "Genius Bar," an entire afternoon in which attendees will be brought up to speed on every relevant technology including new tools like Pinterest, Evernote, and Webare, as well as more mature ones like Basecamp, Wordpress, and hardware devices including the iPad and smart phones.

"Doug Greiwe, a designer from Cincinnati is one of our regular attendees," Shepherd continued, "and he says simply that the BoD Conference is '…the most important event of the year for me as a designer, and as a businessman.' I couldn't say it any better."

A comprehensive brochure and registration link is available at The 2012 BoD Conference will be held at the luxurious SLS Hotel in Beverly Hills. Information to claim low rates are offered to registrants at the time of registration.

For information on attendance or sponsorship, e-mail Maria Privitera at support(at)bodconference(dot)com, or visit Early Bird discounted pricing ends May 31, or as long as seats remain.

The Business of Design Conference (BoD Conference) enters its ninth year as the premier source of business education for interior designers and decorators. Founded by business school professor, David Shepherd, the BoD Conference has helped over a thousand interior designers to improve their business practices and bottom line profitability. For maximum learning, events are limited to about 200 attendees and sell out months in advance.

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Maria Privitera

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