Fanplayr Gamifies Coupon & Offer Marketing for Magento’s 110,000 Internet Retailers

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Now Magento Merchants Can Reach, Influence and Convert Social Consumers to Sales

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“Fanplayr’s new multi-channel, social coupon tools allow eCommerce merchants to expand their reach and offer a richer consumer experience,” said Jeff King, head of strategic partnerships for X.commerce. “We welcome them to our ecosystem..."

Fanplayr, the leader in eCommerce coupon & offer marketing gamification, today announced at Magento’s Imagine eCommerce 2012 Conference that it is now part of Magento’s ecosystem, in addition to being the first X.commerce enabled partner extension for coupon and offer gamification. Magento is a leading eCommerce platform provider with over 110,000 merchants worldwide and a part of X.commerce, an eBay Inc. company.

Now Magento merchants can easily add Fanplayr to their stores to engage social consumers with multi-variable coupon and offer games that drive higher social consumer engagement, loyalty and sales. Fanplayr’s Magento community extension is free, takes less than 30 minutes to set-up, requires no IT and easily integrates with traditional and new marketing channels.

Highlighted Fanplayr capabilities and innovations for the Magento community extension include:

X.commerce fabric integration
Multi-variable coupons and offers
Real-time coupon and offer a/b performance insight
Social consumer email list builder
Multi-channel self-service Fanplayr traffic promotion engine
Facebook Connect and Social Graph integration
Automated Fanplayr game to cart coupon redemption

“Magento’s integration partnership with Fanplayr enables merchants to better engage and convert social consumers to sales using new and traditional marketing channels,” said Fanplayr CEO Simon Yencken. “We’re excited to be a lead innovator for the Magento and X.commerce platforms and are focused on building new and innovative commerce experiences that drive the highest engagement, loyalty and sales for merchants.”

 “Fanplayr’s new multi-channel, social coupon tools allow eCommerce merchants to expand their reach and offer a richer consumer experience,” said Jeff King, head of strategic partnerships for X.commerce. “We welcome them to our ecosystem and look forward to helping them engage with their customers and win business.”

Gartner research predicts that by 2014, more than 70 percent of global 2000 organizations will have at least one gamified application, driving 50 percent of all innovation. Michael Amar, Co-Founder and CEO of Ifeelgoods, a virtual goods solution provider added, “We are seeing incredible momentum in the internet retail space for gamification with virtual currency incentives powered by ifeelgoods that enables more compelling experiences that lead to higher social consumer engagement, loyalty and sales.

About Fanplayr

Fanplayr is the first multi-variable social consumer game marketing coupon and offers platform designed to help marketers reach, influence and monetize the New Social Consumer across web pages, e-commerce pages, email newsletters, digital ads, mobile, Twitter & Facebook Pages. Using Fanplayr’s self-service campaign wizard Marketers can set up a Fanplayr coupon game campaign in less than 20 minutes with no IT required. Fanplayr is the first company to apply social and mobile game mechanics to the multi-billion-dollar coupon and offers industry. Fanplayr is a privately held company with headquarters in Palo Alto, California. More information is available at http://www.fanplayr.com
Media Contacts:
Ann Krauss / Thor Harris
Percepture
520-331-2327 / 201-206-0903

© Fanplayr. All Rights Reserved. Fanplayr and Fanplayr Social Game Coupons & Offers are trademarks or registered trademarks of Fanplayr in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

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Ann Krauss
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