TubeMogul Secures Leading Position in Real-Time Video Advertising Market

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By focusing exclusively on video advertising for brand marketers, TubeMogul has grown into the largest buyer of real-time video advertising in the world.

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TubeMogul: By the Numbers

"Partnering with TubeMogul allows us to combine the data driven targeting and effectiveness of real-time buying with the branding power of video advertising,” commented Martin Kelly, Managing Partner at Infectious Media

TubeMogul, the leading media buying platform for digital video advertising, announced today that it is the largest global buyer of real-time video ad inventory.

Over the past year, TubeMogul partnered with the largest sources of real-time enabled video inventory to help transition the market to buying video in real-time. This strategy delivered substantial market share gains, driving annual revenue growth of over 190% over the past three years. According to February’s comScore Video Metrix report, TubeMogul saw 36% month-to-month growth in video ads served, delivering video ads to a broader percentage of the U.S. population than many other players in the industry, including Hulu, ESPN, Microsoft and Tremor Video.

TubeMogul’s inventory partners stand as witness to TubeMogul’s leading position in the marketplace:

"TubeMogul is an aggressive market leader in buying video via real-time bidding,” says Chip Hall, Google’s Head of Buyer Development for DoubleClick Ad Exchange, an early partner which recently expanded its inventory to include YouTube pre-roll.

"TubeMogul is consistently our largest RTB buyer, quickly adapting as we constantly evolve to meet publishers' ongoing digital needs," said Mark Trefgarne, CEO of LiveRail.

"TubeMogul is one of our largest clients buying through real-time bidding and a valued partner as we continue to help grow the ecosystem of top publishers," comments Michael Shehan, CEO of SpotXchange.

Driving this growth are hundreds of major brands that signed on with TubeMogul since launch. Every Fortune 100 automotive and media company ran a campaign with TubeMogul in the past year, as well as 89% of consumer packaged goods manufacturers. Similar momentum is happening with top agencies and trading desks, including Cadreon (part of Interpublic), Varick Media Management (part of MDC Partners) and many more. To keep up with demand, TubeMogul ramped up hiring both in the U.S. and abroad, more than doubling the size of its London and Sydney offices in the past year.

“We believe there is a ton of potential growth in real-time video. Working with TubeMogul helps us deliver on that promise for our clients by driving the transparent, tangible results that brand marketers want,” commented Jeremy Hlavacek, VP of Strategic Partnerships at Varick Media Management, MDC Partners’ trading desk. “TubeMogul’s technology allows us to cut through the noise and ensure that every impression is both safe and effective."

The appeal to brands is a platform that simplifies the often-complicated process of buying video ads and gives them confidence that every buy is both safe and effective. On every aspect of a campaign, TubeMogul puts marketers in total control, whether it is selecting the exact audiences and sites to advertise with or offering transparent, site-by-site reporting that accounts for every impression. Combined with TubeMogul’s targeting, which enables brands to easily reach any audience by using their own data or verified third-party data, marketers can achieve branding goals never before possible.

"Partnering with TubeMogul allows us to combine the data driven targeting and effectiveness of real-time buying with the branding power of video advertising,” commented Martin Kelly, Managing Partner at Infectious Media, a client.

"Real-time bidding is changing what is possible for brand advertisers and working with an early leader in the space is opening up new possibilities to more effectively target viewers with the right message at the right time,” said Dewayne Hankins, Director of New Media for AEG Sports, a client.

Brand safety is sacrosanct to established brands, and TubeMogul built its real-time media buying platform to ensure a safe harbor from what some pundits call the “wild west of online video advertising.” To that end, the company layers BrandSafe, a suite that protects marketers from irrelevant, unsafe or fraudulent impressions, into every buy. The results make TubeMogul one of the safest options online, protecting brands in triplicate by using real-time textual scanning, content tiering and proprietary technology that blocks any video a viewer did not explicitly intend to watch.

“TubeMogul's approach to brand safety is unique, especially in their application of Proximic's page level data at the system level. We like to partner with companies like TubeMogul that are willing to offer brand marketers more control and transparency for their online buys,” says Rodney Mayers, SVP of Business Development at Proximic.

In all, TubeMogul is well-positioned to be a leader as online streaming and television experiences merge.

"We're pleased to use TubeMogul as a technology partner and bidding platform. The platform and team were unique in their ability to offer the flexibility, reach, and customization we needed to offer a sharing-focused, and BuzzFeed-unique approach to video,” commented John Chan, Vice President of Social Targeting at Buzzfeed.

About TubeMogul
TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Sydney, Chicago, Detroit, Austin and Los Angeles. April 25, 2012 - TubeMogul, the leading media buying platform for digital video advertising, announced today that it is the largest global buyer of real-time video ad inventory.

Over the past year, TubeMogul partnered with the largest sources of real-time enabled video inventory to help transition the market to buying video in real-time. This strategy delivered substantial market share gains, driving annual revenue growth of over 190% over the past three years. According to February’s comScore Video Metrix report, TubeMogul saw 36% month-to-month growth in video ads served, delivering video ads to a broader percentage of the U.S. population than many other players in the industry, including Hulu, ESPN, Microsoft and Tremor Video.

TubeMogul’s inventory partners stand as witness to TubeMogul’s leading position in the marketplace:

"TubeMogul is an aggressive market leader in buying video via real-time bidding,” says Chip Hall, Google’s Head of Buyer Development for DoubleClick Ad Exchange, an early partner which recently expanded its inventory to include YouTube pre-roll.

"TubeMogul is consistently our largest RTB buyer, quickly adapting as we constantly evolve to meet publishers' ongoing digital needs," said Mark Trefgarne, CEO of LiveRail.

"TubeMogul is one of our largest clients buying through real-time bidding and a valued partner as we continue to help grow the ecosystem of top publishers," comments Michael Shehan, CEO of SpotXchange.

Driving this growth are hundreds of major brands that signed on with TubeMogul since launch. Every Fortune 100 automotive and media company ran a campaign with TubeMogul in the past year, as well as 89% of consumer packaged goods manufacturers. Similar momentum is happening with top agencies and trading desks, including Cadreon (part of Interpublic), Varick Media Management (part of MDC Partners) and many more. To keep up with demand, TubeMogul ramped up hiring both in the U.S. and abroad, more than doubling the size of its London and Sydney offices in the past year.

“We believe there is a ton of potential growth in real-time video. Working with TubeMogul helps us deliver on that promise for our clients by driving the transparent, tangible results that brand marketers want,” commented Jeremy Hlavacek, VP of Strategic Partnerships at Varick Media Management, MDC Partners’ trading desk. “TubeMogul’s technology allows us to cut through the noise and ensure that every impression is both safe and effective."

The appeal to brands is a platform that simplifies the often-complicated process of buying video ads and gives them confidence that every buy is both safe and effective. On every aspect of a campaign, TubeMogul puts marketers in total control, whether it is selecting the exact audiences and sites to advertise with or offering transparent, site-by-site reporting that accounts for every impression. Combined with TubeMogul’s targeting, which enables brands to easily reach any audience by using their own data or verified third-party data, marketers can achieve branding goals never before possible.

"Partnering with TubeMogul allows us to combine the data driven targeting and effectiveness of real-time buying with the branding power of video advertising,” commented Martin Kelly, Managing Partner at Infectious Media, a client.

"Real-time bidding is changing what is possible for brand advertisers and working with an early leader in the space is opening up new possibilities to more effectively target viewers with the right message at the right time,” said Dewayne Hankins, Director of New Media for AEG Sports, a client.

Brand safety is sacrosanct to established brands, and TubeMogul built its real-time media buying platform to ensure a safe harbor from what some pundits call the “wild west of online video advertising.” To that end, the company layers BrandSafe, a suite that protects marketers from irrelevant, unsafe or fraudulent impressions, into every buy. The results make TubeMogul one of the safest options online, protecting brands in triplicate by using real-time textual scanning, content tiering and proprietary technology that blocks any video a viewer did not explicitly intend to watch.

“TubeMogul's approach to brand safety is unique, especially in their application of Proximic's page level data at the system level. We like to partner with companies like TubeMogul that are willing to offer brand marketers more control and transparency for their online buys,” says Rodney Mayers, SVP of Business Development at Proximic.

In all, TubeMogul is well-positioned to be a leader as online streaming and television experiences merge.

"We're pleased to use TubeMogul as a technology partner and bidding platform. The platform and team were unique in their ability to offer the flexibility, reach, and customization we needed to offer a sharing-focused, and BuzzFeed-unique approach to video,” commented John Chan, Vice President of Social Targeting at Buzzfeed.

About TubeMogul
TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Sydney, Chicago, Detroit, Austin and Los Angeles.

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David Burch
TubeMogul, Inc.
(510) 653-0501
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