idfive Collaboration and Strategy Helps Earn NCCS 16th Annual Webby Awards Honor for Mobile App

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Idfive announces that The National Coalition for Cancer Survivorship (NCCS) has been recognized as an “Official Honoree” at the 16th Annual Webby Awards for their “Pocket Cancer Care Guide” iPhone app.

Idfive is thrilled to announce that The National Coalition for Cancer Survivorship (NCCS) has been recognized as an “Official Honoree” at the 16th Annual Webby Awards (commonly referred to in the industry as “The Academy Awards of the Web”) for their groundbreaking “Pocket Cancer Care Guide” iPhone app. Selected from among thousands of applicants, NCCS shares the honor with a number of other national and international brands including eBay, Planned Parenthood, Weight Watchers, and

Representing a new advance in the field of e-medicine, The Pocket Cancer Care Guide serves as a personal digital healthcare assistant for cancer survivors and their caregivers by helping them to manage communication with their healthcare providers in order to take a more active role in the care and treatment of their illness. The Guide was collaboratively created by idfive (research, concept, information/visual/and user experience design), NCCS (subject matter expertise), and WillowTree Apps (iPhone programming).

The app allows users to browse a comprehensive database of questions organized in categories relevant to any stage of a cancer diagnosis and select questions relevant to their appointment (or create their own questions) in order to build a “script” that can be used to guide the conversation with their healthcare provider. Integrated scheduling functionality linked to the iPhone calendar allows them to connect their questions to their appointment for easy access. At the appointment the user can record the conversation with their healthcare provider and review the answers after the visit to be sure they understood the discussion. Users even have access to an extensive medical dictionary if they need help understanding unfamiliar medical terms.

The free app can be found on the App Store or by visiting

Roland King, Online Communications Manager at NCCS comments, “The qualitative and quantitative research idfive conducted was integral to developing a strategy for building the right mobile app for our users through informed information architecture and design. Having such a knowledgeable team to drive the discussion and direction of the project made the transition into development smooth and seamless.”

Andres Zapata, SVP, Strategy at idfive adds, “The focus of the app is on improving communication between patients and providers. Given the personal nature of that relationship and the varying needs of survivors, this can’t be achieved simply through content. The research that idfive and NCCS invested to develop the strategy and accessible architecture of information were critical to making this a useful resource for people whose lives have been impacted by cancer.”

About the National Coalition for Cancer Survivorship: NCCS is an organization that advocates for quality care for everyone who has been touched by cancer. Founded by and for cancer survivors, they provide tools to help improve care and empower individuals to advocate for themselves.

About idfive: idfive is an integrated, interactive advertising, web design, and brand consulting agency. The firm specializes in “informed design” for healthcare, education, and not-for-profit organizations.

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