Rue La La Launches Moms of Style Pinterest Contest

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Company Aims to Engage Online Community, Recognize Inspiring Moms

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Rue La La, a Members-only online shopping destination dedicated to a life of style, announced this week the launch of its Moms of Style contest which will be offered exclusively through Pinterest. Members and fans will be encouraged to pin their mom’s personal style for an opportunity to have her host a special Mother’s Day Boutique on RueLaLa.com.

The contest, which is now open, will run through May 1 and three winners will be unveiled on May 2. Pinterest followers can enter their moms for a chance to win an exclusive opportunity to curate a one-time Mother’s Day Boutique paying homage to her personal style(s). To enter, the online community is encouraged to create a new Pinterest board called “Rue La La: Moms of Style” and caption/tag their images with #momsofstyle.

A team at Rue La La will be selecting the three most inspiring moms to host individually-themed Mother’s Day Boutiques. In typical Rue La La fashion, each Boutique will launch on May 12 and last for the duration of 48-hours.

To enter the contest, please visit http://www.pinterest.com/ruelala and check out Rue La La’s blog, The (Style) Guide (http://www.ruelala.com/blog) for more details on eligibility.

To register and shop, please visit http://www.ruelala.com/shoppingsecrets.

About Rue La La
Rue La La is the online destination for a life of style, inspiring its Members daily with a curated selection of coveted designer offerings at private sales prices. Founded in 2008, Rue La La has become a strategic partner to innovative brands looking for new ways to achieve their business goals. Rue La La also gives its Members exclusive access to handpicked offerings through Rue Local – everything to do, eat, and see in the best cities across the country. Look for Rue Local in Boston, San Francisco, Philadelphia, Los Angeles, Washington D.C., New York City, Seattle and Chicago. Experience more at http://www.ruelala.com.

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