Houston, TX (PRWEB) April 27, 2012
J. Paul Men’s Skin Care announced today the retail launch of its products at Nordstrom, giving J. Paul an immediate distribution channel through one of the nation’s most sought after department stores. “The expansion into Nordstrom will make J. Paul products more readily available into areas of the country where J. Paul has yet to roll-out its skin care line through any retailers,” said Paul Looney, J. Paul’s Chief Executive Officer. “We are excited about partnering with Nordstrom, a prestigious retailer who has long focused on both providing premium products and high quality service to its customers.”
J. Paul, which launched its retail operations in 2011 by landing nearly 50 high-end boutique accounts throughout the country, will officially kick-off its Nordstrom launch on May 14th at Nordstrom.com and will begin its national marketing campaign by offering consumers the opportunity to take “The J. Paul Tough Beard Challenge.” The campaign will heavily focus on encouraging men to use J. Paul’s flagship product, Glide Shave Cream, which is designed for men who have tough thick beards and those who have a variety of skin irritation issues associated with shaving. The Nordstrom launch will be supported by a national public relations and web marketing firm.
J. Paul is targeting the men’s high-end skin care market with six initial product offerings: pre-shave, shave cream, aftershave, sunscreen/lotion, body wash and a travel set. Employing the philosophy of “simplicity,” the company developed its products to be multi-functional that will address several skin care needs at once.
For more information about J. Paul Skin Care for Men, go to http://www.jpaulonline.com. For more information about this release, please contact Jennifer Porchey at 281-785-1078 or jennifer(at)jpaulonline(dot)com.