Crystal Farms® Cheese and InContext Solutions Partner to Ensure a Successful Launch of Revolutionary New Package

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InContext Solutions Provided Shopper Insights and Recommendations to Support Crystal Farms’ Go-to-Market Strategy

Crystal Farms®, the third-largest cheese company in the U.S., today announces new stand-up packaging for its 8-ounce shredded cheese line. The new pouch uses 20 percent less packaging but still contains the same two cups of cheese. Crystal Farms’ packaging technology produces the right size bag for the amount of cheese inside.

To understand the retail impact of this packaging solution, Crystal Farms partnered with InContext Solutions, a world-renowned leader in market research. InContext Solutions conducted shopper research within 3D virtual stores to determine the impact the new packaging would have on consumer attitudes and behaviors at shelf. In addition, InContext evaluated the go-to-market strategy on how best to message the change and benefits to consumers. This cutting edge methodology provided Crystal Farms with the insights they needed to validate their new packaging design, retail approach and consumer messaging strategy within the cheese category.

“With a multitude of consumer, retail and transportation benefits, we know this is at the forefront of our category space and will ultimately change the industry,” said John Crawford, Senior Director of Marketing for Crystal Farms Cheese. “InContext Solutions helped us with in-depth research and shopper insights, enabling us to better launch the gusseted shredded cheese bag in the retail space.”

InContext Solutions’ research proved that consumers like greater convenience with a bag that can sit upright while cooking. The stand-up pouch is more functional, easier to pour and features a new premium twin track zipper for better closing and improved freshness. Not only does Crystal Farms’ new bag serve consumers need for greater convenience, the environmentally friendly design delivers the same two cups of cheese while using 20 percent less packaging.

In addition to the consumer benefits, the package facing has been reduced by 30 percent, allowing more items to fit on the retailer shelf. Further, the smaller packaging provides greater efficiency during transportation, saving significant fuel and shipping costs. Ultimately, this reduces the environmental footprint as Crystal Farms Cheese brings its stand-up bag to market.

“InContext Solutions combines 3D simulations with the speed and flexibility of the web in order to provide some of the nation’s top companies, like Crystal Farms, with actionable insights to more effectively launch products into the marketplace,” said Rich Scamehorn, InContext Solutions Co-Founder and Chief Research Officer. “The research analysis we provided to Crystal Farms assures that their new packaging will have the desired impact as it hits retail store shelves.”

For more information on the new stand-up packaging or any Crystal Farms cheese product, please visit To learn more about InContext Solutions, visit

InContext Solutions ( is an award-winning technology and market research firm specializing in online 3D environment simulations with applications in virtual store research and collaborative store planning. The company’s research delivers highly accurate behavioral and attitudinal insights into shopper behavior, while its collaborative software tools allow many of the world’s leading consumer brands to make and operationalize effective decisions with their in-store revenue drivers.

In business since 1926, Crystal Farms, a subsidiary of Michael Foods, Inc., currently distributes more than 80 million pounds of cheese, 36 million dozen of shell eggs and eight million pounds of butter nationwide every year. Crystal Farms also distributes: Simply Potatoes, the leader in refrigerated potatoes; AllWhites, the number-one liquid egg white; and Better ‘n Eggs, the second largest egg substitute brand in the country. Crystal Farms products consistently meet the highest standards for quality, taste and texture.

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Kimberly Eberl

Emily Rinde
Crystal Farms / Gabriel deGrood Bendt (GdB)
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