San Luis Obispo Marketing Agency Qualifies as National ADDYs Finalist

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Verdin, a Central Coast marketing agency, is a 2012 National ADDY® Awards Finalist for its rebrand campaign.

Verdin's rebrand campaign included an overhaul of its collateral, website, social media pages, mailers, ads and more.

We have worked with many clients on their branding and rebranding, so our own rebrand was an opportunity to refine our process. We feel the final product really represents who we are as a company.

Verdin, a San Luis Obispo-based full-service marketing and branding agency, has qualified for a 2012 National ADDY® Award finalist. As a 2012 winner of the American Advertising Federation (AAF) District ADDY® Awards for its rebrand campaign, Verdin is eligible to move on to the National ADDY® Awards competition, the largest of its kind in the country.

The Verdin Rebrand Campaign won a gold ADDY® Award at the regional level in March, which qualified the local company to move forward in the competition to the district level, where it won a Silver ADDY® Award. Any entry that wins gold or silver at the district level is eligible to advance and compete in the national competition along with over 1,500 other finalists.

Verdin, formerly Verdin Marketing Ink, rebranded itself in fall 2011 to convey an evolution that has taken place over the past eight years. Complete with a new logo, tagline, blog, social media presence and more, the rebrand showcased Verdin’s sophistication and personality using a friendly, creative design with a surprising color palette.

“We have worked with many clients on their branding and rebranding, so our own rebrand was an opportunity to refine our process. We feel the final product really represents who we are as a company, and look forward to applying this same evolved process in branding for our clients,” said Mary Verdin, the agency’s president. “Everything goes back to our clients, including this rebrand and this award. It’s all about them and what we can do for them.”

The National ADDY® Awards will be chosen from entries from across the country May 4 through 5 in Washington, D.C., by an illustrious panel of judges. National winners will be presented at the National ADDY® Awards Show in Austin, TX on June 5 at the Hilton Austin, as part of the AAF National Conference.

For more information, or to see samples of other marketing campaigns and materials created by Verdin, visit http://www.verdinvision.com or “like” the Verdin Facebook page at http://www.facebook.com/verdinvision.

ABOUT VERDIN
Verdin is a full-service marketing firm in San Luis Obispo, Calif. that has been helping businesses, nonprofits and individuals market themselves in creative and cost effective ways since it began in 2003. Verdin’s philosophy is to tie everything it does for its clients back to the client’s business goals. The firm takes a professional, friendly, creative and surprising approach to all of its advertising, design, marketing and public relations services. For more information, visit http://www.verdinvision.com.

ABOUT THE AMERICAN ADVERTISING FEDERATION
The American Advertising Federation (AAF) is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry. Headquartered in Washington, D.C., it acts as the “Unifying Voice for Advertising.” The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s mission is to protect and promote the well being of advertising by coordinating a unique, national grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. For more information, visit http://www.aaf.org.

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Mary Verdin
Verdin
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