The End of a Chapter, and the Beginning of a New Direction: Big Changes for

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After 14 years is changing directions. Following more of a philanthropic passion, owner Shana Gibson is relaunching the business as an online blog/magazine. She will continue to pursue her "White Horse Campaign." The final 3 week event starts Saturday with a huge sale.

Modern Cowgirl started as a little glimmer in Shana Gibson’s eye. She had a vision to create an online tradeshow where she could feature other people’s creations and make them available to a large audience. That was back in 1998. Since then she has evolved the company from selling others goods, to designing and selling her own creations. She started retail, grew to retail and wholesale, and added a strong online presence. Modern Cowgirl has continued to evolve and change into what Shana believes is the best direction for her company. Modern Cowgirl has been her baby; she has nurtured it and put her heart and soul to work, every single day.

Staying in the true spirit of following her passion and staying on the road that she feels is right, Shana has decided to make a change. It’s a big one.

For the past couple of years Shana has started to focus on more philanthropic themes in her life. Drawn to the power of people helping people. Her White Horse Campaign ( ) really speaks to her soul, and the soul of many others. Shana has started to interview women around her that show initiative and inspiration in the way they live. It’s only a natural progression for her to turn Modern Cowgirl into more of an online blog/magazine. Complete with her photography, stories, inspirations, interviews, campaign features, and much, much more. This is a huge shift from designing and selling product, but Shana knows that in her heart this is what Modern Cowgirl is truly about.

So what happens now? Hint, hint…Sale. will start a 3 week long event that will be your last opportunity to get that special something from Modern Cowgirl. Starting this Saturday everything listed online will go on Sale. It’s a 2 tier sale: 30% off everything from April 28th-May 6th, and then 50% off everything that is left from May 7th- May 15th. The white horse campaign and campaign products will still be available after the transition on, but everything else is heading out the door. All this will conclude on May 15th, at which point the new site will launch on the 16th of May. Complete with loads of stories and fun stuff.

You will be able to share your input and stay with Shana as she makes this transition from Modern Cowgirl as a product line to Modern Cowgirl as an online destination for sharing, and growing together. One more big thing, well little right now…Shana’s pregnant! And expecting her little girl to arrive in June. Shana and her husband Brandon are beyond thrilled and getting ready for this little sweet thing to enter their lives. So you can expect lots and lots of baby pics will be posted. She’ll be one proud momma.

Cheers to the next step in this amazing journey. This part is all about following your heart, and letting the road less traveled be your stomping ground for the day.

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Shana Gibson
Modern Cowgirl
(505) 898-1478
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