Online Wine Rack Retailer Launches New Site Re-Design

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17 years in the eCommerce, Wine Rack Store has consistently refreshed it's web presence, with this newest redesign launched just this past week, they have already received a lot of positive feed back from customers.

customers feedback has been outstanding, they are able to find the exact wine rack they want, and make a decision fast and easily.

The Wine Rack Store has been an e-com business for over 17 years. During that time the site has seen its share of updates and enhancements. Last fall, Wine Rack President, Michael Kitson was ready for something entirely new and different. “We want to ensure our site caters to all types of online shoppers,” said Kitson, “And I'm sure everyone can agree the easier it is to find what your looking for, the better.”

The purpose for the redesign came after a series of user-friendly updates were launched to the previous website design over the fall of 2011. Sidney Ray, Website Supervisor for Wine Rack Store, had spent that time working with a conversion optimization vendor, to continuously improvement the sites features for visitors.

Updates to the main page like a wine rack finder based on dimensions or bottle count, just didn't fit into the current design anymore. After realizing this, Kitson and Ray began searching for a designer that understood the needs of the Wine Rack Store to better serve their customers who preferred to do their shopping online.

“Now that it is all done, customers feedback has been outstanding," said Ray, " They are able to find the exact wine rack they want, and make a decision fast and easily.” The long-term goal of this redesign was not only to have a more attractive site, but also to make it so that future updates will fit nicely into this new mold.

Owned by Michael and Denise Kitson, Wine Rack Store has been selling quality pre-made and custom built wine racks, wine cellars and wine accessories since 1995. is A+ rated from the Better Business Bureau. All products are locally crafted in Olympia, WA and are shipped free anywhere in the contiguous United States.

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Heather Hoskins
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