MM Law Firm Advertising Signs Exclusive Licensing Deal with Leading Personal Injury Law Firm in Alabama

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Award winning television commercials set to begin running in Alabama. Campaigns now running for plaintiff law firms in 12 states.

MM Law Firm Advertising Personal Injury TV Commercials Ads Marketing

These law firm commercials use humor and emotion to break through the clutter

"These TV commercials allow personal injury law firms to separate themselves from their competitors and get their phones ringing...word is spreading fast."

Market Movers (MM) Law Firm Advertising announced this week that they had finalized an exclusive licensing agreement with a leading Alabama-based personal injury law firm. Under the terms of the agreement, the law firm will have exclusive rights to run MM Law Firm Advertising's award-winning TV commercials in the state of Alabama.

MM Law Firm Advertising, a subsidiary of The Levinson Tractenberg Group, a full-service advertising agency based in New York City, offers three innovative and creative TV campaigns for licensing on a market-exclusive basis. "They feature Hollywood-level production quality and dramatic storylines, which make the spots really stand out from the usual low-budget, no concept commercial that is typical of the personal injury law firm category," explains Joel Levinson, partner at the ad agency.

The TV campaigns recently won honors at the prestigious American Bar Association (ABA) Law Video Awards. One of the commercials, a highly emotional spot entitled "Seat," was awarded the Golden Gavel as the top law firm commercial of the year.

"Our background is with the big agencies such as Ogilvy and Saatchi, where we headed up accounts such as the Cokes and American Expresses of the world. We understand branding and are applying those talents to the under-served arena of law firm advertising," explains Joel Tractenberg, partner at the ad agency.

Their work has caught the eye of major media outlets such as the NY Times, ABA Journal and Adweek, all of whom have written favorably about their approach.

"We are just beginning our licensing outreach efforts and are proud to be serving our licensee in Colorado," says Mr. Tractenberg. "Word is quickly spreading about the effectiveness our spots are having in getting the phones to ring at law firms. Our commercials give law firms a very human and likeable image, and clearly that is resonating with injury victims."

So stay tuned. The next great trend in successful law firm advertising is heading to a TV near you.

Company Information: Market Movers Law Firm Advertising is a subsidiary of The Levinson Tractenberg Group, a full-service NYC-based ad agency servicing clients including Chubb Insurance, Diageo, HBO, Trolman, Glaser & Lichtman Personal Injury Law Firm, and The Center For Medical Weight Loss.

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Joel Tractenberg
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