OrderDynamics Strengthens B2B Offering through New American Diabetes Association Site Launch

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National not-for-profit organization replaces legacy B2B online storefront with a fully integrated eCommerce solution from OrderDynamics to improve site functionality and streamline operations.

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Having B2B and B2C sites running off the same eCommerce platform allows our organization to streamline order management and manage several eCommerce websites much more easily than ever before.

OrderDynamics™, Canada's leading on-demand eCommerce platform provider, announced today that American Diabetes Association, a national not-for-profit organization that provides education about diabetes and funds diabetes efforts, have launched a business-to-business online storefront to match their existing business-to-consumer eCommerce site launched in 2010.

The American Diabetes Association’s (Association) B2B online storefront allows internal customers – volunteers and staff members – to order products using the same user friendly checkout found on http://www.shopdiabetes.org. The new B2B website also features a full integration with the Association’s existing enterprise business system, allowing for easy checkouts and allocation of each purchase to a specific project or event for budgeting and reporting purposes. Association staff can browse the online product catalog, follow guided navigation cues and use site search functions to find exactly what they are looking for, just like a standard B2C online storefront.

Moving from a legacy solution to the B2B capabilities within the OrderDynamics On-Demand eCommerce platform allows the Association to control both B2C and B2B storefronts from a central backend, improving company efficiencies and website management. “We wanted to create an easy to use internal ordering system for our entire staff. The platform allows us to internally market to our staff nationwide, helping them to quickly and easily get the tools they need to continue working toward our mission,” says Lois Witkop, Senior Vice President of Marketing Communications at American Diabetes Association. “Having B2B and B2C sites running off the same eCommerce platform allows our organization to streamline order management and manage several eCommerce websites much more easily than ever before. We are confident this feature will help us become more efficient in working with our staff on our joint effort to Stop Diabetes®” Witkop said.

“The American Diabetes Association’s new B2B launch represents some of the growing complexities and evolution in eCommerce,” says Michael Benadiba, CEO at OrderDynamics. “The Association’s needs allowed us to add to our B2B capabilities to offer retailers and organizations even more control of their online channel. We’re delighted to provide a solution that acts as the Association’s foundation for online sales,” Benadiba concludes.

About OrderDynamics Corporation
OrderDynamics Corporation is a privately owned eCommerce platform service provider for high-growth B2C and B2B businesses. The success of OrderDynamics is highly attributed to its Software-as-a-Service (SaaS) eCommerce model and Dynamic Merchandising concepts which provide superior control and help drive revenue. The OrderDynamics solution caters to multi-channel retail, manufacturing, business-to-business, and complex online retail. OrderDynamics officially launched its On-Demand eCommerce Platform in 2006 after 2 years of research and development.

About American Diabetes Association
The American Diabetes Association is leading the fight to stop diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit http://www.diabetes.org. Information from both these sources is available in English and Spanish.

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