Through the campaign, Adea fans are not only reminded of how powerful the touch of high-quality, soft clothing on their skin can be, but they are also introduced to a variety of women who have touched others’ lives in very unique ways.
Boston, MA (PRWEB) April 30, 2012
Adea Everyday Luxury, a leading brand offering women’s layering tops, camisoles and undergarments, announced today the launch of a brand awareness campaign, entitled The Power of Touch.
A unique collection of Italian-made wardrobe basics, Adea boasts products using a luxurious microfiber fabric, impeccable tailoring and a feminine fit. Adea clothing is made of a high-quality, light fabric that is often regarded as a ‘second skin’ by customers because it is so soft to the touch. It is from this feeling that the Boston-based advertising agency, Small Army, developed The Power of Touch campaign to promote the Adea brand and clothing line.
The Power of Touch campaign has been launched using Facebook as the primary media channel. Through the campaign, Adea fans are not only reminded of how powerful the touch of high-quality, soft clothing on their skin can be, but they are also introduced to a variety of women who have touched others’ lives in very unique ways.
The women that are featured as part of Adea’s Power of Touch campaign have inspired and touched the lives of may other people, and Adea shares their stories while also inviting all Facebook fans to share inspirational stories of their own. They hope that their Facebook page will bring together women from all walks of lives, and create a community of inspiration and positivity.
Adea products are designed and produced exclusively in Italy, where craftsmanship is a long-standing, highly valued tradition. The Founder of Adea, Christina DiPierro and her Business Partner, Jackie Durkee, share similar traditional values to their family-owned manufacturer. Christina adds, “Our goal is for [our customers] to feel confident in any situation, with the right mix of quality and timeless design. Because that is what we want for ourselves.”