New eBook – DRTV DERAILERS: How Internet-Age Issues Can Turn A Promising DRTV Campaign Into A Train Wreck

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Customer acquisition agency acquirgy publishes ebook with the 12 most important digital-age issues DRTV marketers need to address now.

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Back in the day, DRTV used to be easy and decidedly not complex. You created a show or spot. You only had to track mail and phone orders. And media was cheap.

It’s a different world today, much more complex, much more to track, and media isn’t cheap anymore. Acquirgy’s new ebook, DRTV DERAILERS, identifies 12 of the most important stumbling blocks DRTV marketers face, all of which can negatively impact a DRTV campaign if not resolved. The eBook is available at: for immediate download. DRTV DERAILERS outlines these issues and suggests remedies:

  •     Derailer #1: Website/Landing Pages                        
  •     Derailer #2: Online Shopping Cart                        
  •     Derailer #3: Information Inconsistency                    
  •     Derailer #4: Lack of Robust SEM Program                    
  •     Derailer #5: Lack of Accurate Tracking                    
  •     Derailer #6: Too Many Distractions                        
  •     Derailer #7: Not Using Video Footage Online                
  •     Derailer #8: Customer Acquisition Links Broken                
  •     Derailer #9: Not Addressing The “Free Shipping” Issue            
  •     Derailer #10: Ignoring Online Competition                    
  •     Derailer #11: No Social Media Presence                    
  •     Derailer #12: No Video Site Presence                        

eBook author Irv Brechner said, “Today, creating a successful DRTV show or short-form is very complex, with easily a dozen moving parts that all need to work in harmony. Failure to address any one of these can cripple even the most promising campaign.”

About Acquirgy
Acquirgy ( is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media, logistic and response data from all platforms to optimize client profitability.

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Irv Brechner
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