Dick Clark and the History of Rock ‘N’ Roll By the Editors of LIFE

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A Look Back at the Career of “America's Oldest Teenager” and the Evolution of Rock

Dick Clark was there at the beginning of rock ‘n’ roll, and although he never picked up a guitar, he did as much as anyone to bring it into America’s living rooms and make it an intrinsic part of our popular culture. Dick Clark and the History of Rock ‘n’ Roll (Time Home Entertainment, Inc; bookazine on newsstands everywhere April 25, 2012, $11.99; hardcover in bookstores May 29, 2012, $17.95) chronicles Clark’s unique role as an innovator and taste-maker, while taking readers on a whirlwind tour, through words and dozens of remarkable LIFE photographs, of rock’s evolution from the days doo-wop to today.

Clark quickly rose from being a local Philadelphia DJ to a local TV host and, ultimately, the host of the nationally-aired “American Bandstand.” The show, watched by 40 million viewers daily during its heyday, was where music stars were made and teenagers were inspired to get up and dance. It brought about not only cultural change, but also societal change by featuring African-American performers and integrating the dance floor. Meanwhile, the clean-cut Clark made parents feel like rock ‘n roll was OK for their kids to enjoy.

Legends like Chuck Berry, James Brown and Madonna were introduced to a national audience on “American Bandstand,” and the show became the foundation for what would become a true entertainment empire created by a man who was nothing less than the ultimate impresario. Clark’s uncanny sense of what American’s wanted to listen to and watch, combined with incredible business savvy, made him a force in the entertainment industry.

Dick Clark and the History of Rock ‘n’ Roll also looks at the growth and evolution of rock ‘n roll, from its roots in jazz and blues to the surfing music craze, the British Invasion, psychedelic rock, punk and the rise of hip hop. From Bowie to Bruce, Fabian to Kiss, Annette to Madonna, vivid images captured by LIFE photographers tell the story.

Other chapters highlight iconic objects enshrined in the Rock & Roll Hall of Fame and explore how television and film helped weave rock ‘n roll into the fabric of American culture.

About LIFE
The editors at LIFE vigorously carry on the traditions of excellence in photography, in journalism, and in telling the story of our country and our world, which began with the founding of LIFE magazine in 1936 by editor and publisher Henry R. Luce. They have published books on a broad range of subjects, including New York Times best-sellers ONE NATION, LIFE Picture Puzzle and The American Journey of Barack Obama. Starting January 12, LIFE will become a channel on TIME.com and will feature LIFE’s legendary photo archives. The acclaimed LIFE for iPad app reached #1 in 33 countries shortly after its November 2010 launch.

Dick Clark and the History of Rock ‘n’ Roll
By the Editors of Life
Time Home Entertainment, Inc.

Bookazine
On newsstands April 25, 2012
$11.99

Hardcover
In bookstores May 29, 2012
$17.95

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Adam Pockriss
Rubenstein Communications
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Gina Salese
Rubenstein Communications
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