SGW Turf Ready for its Close-Up on DIY's "Kitchen Crashers"

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Majestic synthetic grass gets prime-time exposure in green makeover of Nevada living space

Already a home-improvement star in thousands of back yards, Synthetic Grass Warehouse artificial turf is ready for prime time. In an upcoming episode of “Kitchen Crashers” on the DIY Network, SGW’s Majestic turf steals the show during a high-definition makeover of an outdoor living area.

This episode in the first-year series, emerging as a fixture of DIY’s popular “Crashers” Monday-night reality block, is scheduled to premiere July 9 at 9:30 p.m. ET.

Each week, host Alison Victoria and other designer and contractor professionals surprise enthusiastic do-it-yourselfers at home-improvement stores, follow them to their house and transform their underwhelming space into a dazzling showstopper. In this show, “Kitchen Crashers” comes to the rescue of a random homeowner shopping in Henderson, Nevada, outside Las Vegas. A “green” conversion for an outdoor living space is prescribed; Damon Long, a designer, specifies artificial turf for its beauty and long-lasting, maintenance-free aspects.

Spoiler alert: SGW provided Majestic synthetic grass -- a plush, all-polyethylene, lifelike artificial grass with olive-colored highlights – and, according to “Kitchen Crashers” producer Nikki Frakes, “The results were fantastic.”

DIY Network, which reaches more than 50 million households in the United States, is enjoying one of its highest-rated seasons, bolstered by “Crashers” programming and the celebrity of Victoria, who has supervised a $160 million expansion of the Silverton Casino Hotel in Las Vegas and designed a unit for Trump Tower in Chicago. However, product placement also has a co-starring role on “Kitchen Crashers,” and viewers are invited to further explore and purchase featured items from each episode at DIY’s Marketplace website (http://www.marketplace.diynetwork.com).

SGW’s Majestic synthetic grass will be showcased in DIY’s online marketplace, including specifications, pricing and a link to the company’s own site (http://www.syntheticgrasswarehouse.com).

About SGW
Synthetic Grass Warehouse, the exclusive national distributor of TigerTurf artificial turf, is the best-selling brand in North America. Founded in 2003, SGW delivers a wide selection of landscape turf, pet turf, putting greens and accessories for artificial grass and offers same-day shipping on all orders.

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Victor Lanfranco
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