New Hallmark Signature Collection A Distinctive Experience

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Like a signature, this collection of cards is truly unique.

Hallmark Signature Collection Felt Bird Card

“These cards are perfect for shoppers who like sophisticated, dimensional designs,” said Dan Foster, Hallmark Vice President of Creative Commercialization Greetings.

Today, Hallmark introduces a new offering of handcrafted everyday greeting cards called Hallmark Signature Collection. Each card is designed with beautiful papers, rich textures, and just the right embellishments.

“These cards are perfect for shoppers who like sophisticated, dimensional designs,” said Dan Foster, Hallmark Vice President of Creative Commercialization Greetings. “Consumers told us they wanted cards that were meaningful and authentic, as well as surprising, unexpected, and appropriate for a keepsake.”

Fresh, sophisticated designs are paired with concise and relevant messages in this collection. New embellishments include removable headbands, usable chalkboards, hair pins, necklaces, satin and sheer ribbon, faux pearls, beads and feathers. Color, textures and embellishment give shoppers a sense of discovery.

“We wanted to meet all expectations in a stunning, uniquely Hallmark, ‘wow!’ kind of way,” Foster added.

These new cards are simply stated with style and substance, so the overall tone of the line is warm, genuine and fresh. Many of the cards feature imagery from current hot trends, such as nesting dolls, fashion patterns, cupcakes, mustaches, and even sushi!

Each card will be individually wrapped to protect the special features, and inside the package is an envelope specifically selected to match each card. Some envelopes are enhanced by heavy stock, shimmer or a designed liner. Prices begin at $3.95.

The Hallmark Signature Collection is available at Hallmark Gold Crown® stores and participating Hallmark retailers nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together — a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 38,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

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Jaci Twidwell
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