Alwattar: "This demonstrates the expansion of our business activities which now includes Sensory-specific resources for a Sensory-specific world."
Northbrook, IL (PRWEB) April 30, 2012
Northland Laboratories’ Sensory Division has been a trusted resource for Sensory Research services for nearly ten years. Through the growth of Northland’s services and offerings, Northland has formed the division Northland Sensory Insights, dedicated to the needs and focus of the Sensory and Consumer Insights world of the food industry.
“We are excited with the launching of Northland Sensory Insights” notes D.J. Alwattar, President. “This demonstrates the expansion of our business activities which now includes Sensory-specific resources for a Sensory-specific world.”
“In addition to access to our Sensory Scientists that have nearly 50 years of combined experience, food and beverage companies can access thousands of consumers to gain powerful insights into their products and market,” Alwattar states. “Developers and Marketers can gain critical information needed for their companies to insure the competitiveness, protect the consistency, and improve the acceptability of their products.”
Conducting sensory research on food products can answer many questions such as perceived differences, drivers of liking, preference, difference or product characterization. A variety of panels such as the Descriptive panel that is trained on the Spectrum Descriptive Analysis method, the Consumer Acceptance/Preference panel and the Discrimination panel can be employed.
Companies interested in learning more about Northland Sensory Insights’ service offerings can visit http://www.northlandsensoryinsights.com, or call 877-366-3827.
Northland Sensory Insights