Impress driving the automotive industry forward!

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Impress Print, the Corby based print, design and web agency have worked with Motive Components to drive their brand and sales forward.

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attention to customer detail is second to none. Impeccable timing and designs exactly as I had envisaged, not many people can pull that one off!" Tony Hartley, General Manager at Motive Components

Motive Components are a leading supplier of engine parts to the Automotive industry. They offer a full range of comprehensive engine spares and gasket programme covering many late vehicle parts and applications, in accordance with the ever changing world of vehicle components.

Tony Hartley, General Manager at Motive Components wanted to move the company brand forward and generate more interest via industry trade shows, so the quest began to find an agency that could design and print some exhibition panels to his specific brief. After researching several agencies, Tony selected Impress as the perfect solution. One of the key deciding aspects for Tony was the fact that Impress could provide a whole host of marketing solutions all under one roof effectively acting as the complete 'Marketing Toolbox'. Our premises provide the ideal environment for our customers to visit us, discuss and view samples of design and materials, which adds to that extra assurance in the quality of the project from start to finish.

The key objective for the exhibition panels, banners and accompanying literature was to initiate interest for prospects at various trade shows and ultimately increase sales for Motive Components. There were several key factors for Impress to consider;

Firstly, it was vital that the images displayed were of exceptional quality and also appeared 3-dimensional. In order for this brief to be achieved, Impress incorporated professional photography into the project which was undertaken by our very own in house photographic team.

Secondly, the Motive Components branding really needed to be memorable and eye catching to entice visitors to their stand. Impress decided that developing the existing company logo would really help to progress the company so we set about a re-design which would provide a modern twist to their existing logo.

In addition to the exhibition panels, Impress was asked to create a catalogue to showcase the range of Motive Components products. Due to the nature in which the catalogue would be used, it was essential that it was put together in a highly practical way.

Delighted with the success of the Marketing material that Impress have created for Motive Components, we are now working with Tony to produce various Marketing literature and also the second version of the main catalogue.

"The time you have spent on our project and the attention to customer detail was second to none. Your timing was impeccable and the work delivered was exactly as I had envisaged, not many people can pull that one off, if not better. So well done and thank you!" Tony Hartley, General Manager, Motive Components.

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Louisa Wallace
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