Seven’s Simon Campbell shortlisted for the PPA Designer of the Year for Business Media

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Art Director selected for outstanding creative work on CIMA’s Financial Management magazine



The PPA Awards are the most coveted in the magazine industry, showcasing excellence, rewarding innovation, and providing the benchmark by which UK publishing judges itself.

Simon Campbell, Art Director at award-winning content marketing agency Seven, has been shortlisted for the PPA Designer of the Year award (Business Media) at this year’s PPA Awards. Simon was selected for his outstanding creative work on CIMA’s Financial Management magazine this year.

One of eight finalists shortlisted for the prestigious award, Simon has been chosen alongside other creative heavyweights, including: Tom Carpenter, AJ Specification, Emap; Finnie Finn, I: Global Intelligence for the CIO, Redwood; Jon Morgan & Simon Esterson, The Architectural Review, Emap; Chris Parker, What's Next, John Brown Media; John Rooney, E&T, The Institution of Engineering & Technology; Jeannine Saba, Diplomat Magazine, Diplomat, and Brad Yendle, The Architects’ Journal, Emap.

The PPA Awards are the most coveted in the magazine industry, showcasing excellence, rewarding innovation, and providing the benchmark by which UK publishing judges itself. The categories cover a wide range of disciplines across consumer, business and customer publishing and provide a unique opportunity for magazine brands and individuals to gain national recognition for outstanding achievement over the past 12 months.

The winners will be announced at a glittering ceremony at the Grosvenor House hotel in Park Lane, London, on 20 June.

Financial Management (FM) is targeted at global management accountants working in all sectors and all industries, helping them steer their organisations through the difficult economic climate. A total of 183,000 copies of Financial Management magazine are distributed to members of the Chartered Institute of Management Accountants in 168 countries.

The premier journal for management accountants worldwide. Seven’s brief was to reposition the magazine as a modern, mainstream global business title, and to give it an identity reflecting that. The magazine also needed to be distinct from CIMA’s own brand, but would look at home alongside their vast range of company literature and stand its ground against the many newsstand business magazine and newspapers its members read.

Simon’s fresh creative approach has been key in achieving this. As content is centred around in-depth, intense and sometimes dry financial information, visual solutions are essential, so to offset the text-heavy nature of business content, Simon developed a unique, image-led philosophy.

A visual-heavy template was developed that allowed speedy design but gave the pages individuality and flexibility. Rigorous, appealing typography and grid structure helped create a magazine that is produced to tight deadlines, while allowing for dynamic, attractive and engaging layouts.

All the visuals are original commissions by Simon, allowing him to bring the content to life with its own bespoke feel. Illustration and infographics play a vital role; concepts can range from the broad to the incredibly specific and from the obviously exciting to the not particularly thrilling. Simon’s job is to bring them all to life in the most appealing and exciting way, and carefully commissioned illustrations can solve very tricky problems. The award-winning Noma Bar is a regular contributor and created the first cover. Simon has also used the cream of the world’s illustrators, such as Wilfrid Wood, who created a unique clay model accountant, as well as developing new talent, such as Borja Bonaque and Dmitry Litvin.

Simon’s non-stop creativity and close collaboration with the Financial Management editorial team has helped make the magazine truly successful – and on brand.

As a result of his creative expertise, Simon has been nominated for more than 14 different design awards in his time at Seven, including the 2010 PPA Awards for Grant Thornton’s Elevate magazine (in the same category) and the BSME Awards, in which he was shortlisted for the BSME Art Director of the Year for the second year in 2011.

Seven has had success at the PPA Awards for a variety of publications, Sainsbury’s Magazine is the only magazine to have won the coveted PPA Customer Magazine Award three years in a row. The previous year, Seven won the 2008 PPA Customer magazine of the year for


Notes to editors

Contact at Seven:

Shareena Ali
3-7 Herbal Hill
Tel: 020 7775 5549
Email: shareena.ali (at)

Notes to editors:

About Seven

Seven is an award-winning, multi-platform content marketing agency.
Expert in creating intelligent, relevant and effective content across multiple channels, including magazines, websites, social media, interactive e-zines, video, iPhone and iPad apps.
Clients of Seven include Aviva, Sainsbury’s, CIMA, Grant Thornton, Guardian Media Group, Lloyds Banking Group, New Look and English Heritage.
For further information, find us at or contact Shareena Ali, PR, 020 7775 5549.

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