Dura's Radical Approach Receives the Prestigious Queens Award for Enterprise

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Dura Ltd, a Brackley based manufacturer of revolutionary workshop systems and fitted garage equipment are proud to announce that they have just won the Queens Award for Enterprise 2012 in the International Trade category. We take a look at Dura's radical approach and how their success is continuing to grow.

Audi Workshop

Audi Workshop

Our first foray was into the residential garage – designing a quality modular storage system designed specifically for the tough garage environment. We soon realized that commercial workshops had the same requirement.

Today’s modern car showrooms are nothing if not impressive pieces of design and branding but all too often the workshop just doesn’t live up to the same standard. Whilst the showroom may be full of chrome, glass, beautiful furniture and pictures, the ‘engine room’ of the business – the workshop is often less than impressive, with a disparate group of mismatching toolboxes, bins, benches and hose reels, along with adorning posters and stickers, that hardly match the corporate image and efficient functionality required.

In 1997 Industrial Designer, Dominic Wishlade, realized that the workshop could be transformed and set about designing a modular system of steel furniture that could incorporate virtually every facility required for modern vehicle servicing - from tool storage, communication & diagnostic equipment to electrical outlets and switches to raise and lower lifts, even a glove/towel dispensers and waste disposal.

Wishlade’s aim was to create a workshop concept that would enhance the image of the world’s leading car manufacturers, somewhere they would be proud to show customers and where employees would be delighted to work. When asked about where the initial idea for the concept came from, Mr Wishlade said “our first foray was into the residential garage – designing a quality modular storage system designed specifically for the tough garage environment. We soon realized that commercial workshops had the same requirement and set about designing the ultimate solution.”

Early adopters were luxury motor manufacturer Aston Martin, who incorporated the system into their corporate identity worldwide, creating a ‘centre of excellence’ in the workshop. Today, this concept has been embraced by many of the world’s leading manufacturers and has led to them earning the Queen’s Award for Enterprise 2012 in the International Trade category.

Possibly the most exciting thing about this unique company that makes everyone sit back and listen is that everything they create is made here in the UK. With offices based in Brackley and a state of the art manufacturing facility in Plymouth, this very British company is going from strength to strength and has received a 97% growth in sales and exports over the course of the last year.

“Our success is due to the great team of dedicated people who have worked together and the investment in design, manufacturing and investing in export markets,” says Wishlade.

It would seem that the success is about to continue. In addition to its luxury residential garage storage system, the company has recently launched a similar concept for the commercial and educational sector – helping businesses transform their workplaces with an attractive modular steel storage system.

For more information on Dura’s unique range of workshop equipment please visit http://www.dura.co.uk or contact 01280 706050.

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Daniel Calvert
Dura Ltd
07813 708595
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