Cary, NC (PRWEB) April 28, 2012
High-quality customer data is critical for all verticals and companies, according to a new whitepaper from StrikeIron. Data quality initiatives have revolutionized business due to their ability to increase revenue and cut costs, strengthen the customer experience, and improve operational efficiency.
Customer data is particularly problematic due to its highly volatile nature. Companies struggle to keep pace with the changes (e.g. moves, marriages, deaths) in customers’ lives. StrikeIron’s whitepaper “Data Quality: Improving the Value of Your Data” explains proven tips and tactics to clean and enrich your customer records. It discusses how to enhance a customer database (CRM), as well as how to drive revenue and real results.
For a copy of the whitepaper, go to http://offers.strikeiron.com/data-quality-whitepaper/
StrikeIron is the leader in Data-as-a-Service (DaaS), delivering data quality and communications solutions via our cloud platform IronCloud. We provide address verification, email verification, phone validation, phone append, SMS text messaging, and sales tax solutions to customers in a variety of markets. Our solutions are delivered as Web services that can be easily integrated into any application or system. Additionally, our solutions are pre-integrated into leading platforms like: Magento, Eloqua, Salesforce.com, Informatica, Oracle CRM On-Demand and more. Visit us on the web at http://www.strikeiron.com.