Wholesome Valley Foods' Barnana ®, The Super Potassium Snack ®, Announces key Appointments to the Board of Directors and the Board of Advisors

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Wholesome Valley Foods welcomes Jerry Bello to the Board of Directors and Scott Presnall, Thomas Aarts, and Jeffery Campbell to the Board of Advisors.

Today, Wholesome Valley Foods announces Jerry Bello has joined the Board of Directors, with Scott Presnall, Thomas Aarts, and Jeffery Campbell having joined the Board of Advisors.

Jerry Bello is a seasoned entrepreneur with a track record of success. He began in the food and beverage space with Mama Says in 1999 and sold the company to Nonni’s Food Company in 2005. Mr. Bello set his sights on the healthy snack category in 2006 and developed Sensible Portions; later acquired by The Hain-Celestial Group in 2010.

Thomas Aarts is the Co-Founder and Principal at the Nutrition Capital Network, Managing Director of Nutrition Business Advisors, and the Founder and Executive Editor of the Nutrition Business Journal. Mr. Aarts is also a Director for several organizations including Vitamin Angels, a philanthropic organization focused on delivering vital nutrition to malnourished children throughout the world.

Scott Presnall is the former Retail/Key Account Manager at Kraft General Foods, former National Sales Manager at The J.M. Smucker Company, and former National Director for Advantage Sales & Marketing. Scott currently serves as Principal at the Presnall Management Corporation.

Jeffery Campbell is the former Senior Vice President of Brand Development of PepsiCo and former Chairman and CEO of Burger King. Jeff is currently the Chairman of the Chairmen’s Roundtable as well as the Brinker Executive in Residence at the San Diego State University School of Hospitality and Tourism.

“We are delighted to have an array of talent with such broad based skillsets join the team. Jerry, Tom, Scott, and Jeff have deep roots in the natural foods, grocery and retail sectors; making them well positioned to advise Barnana as we move towards our market launch phase" said Caue Suplicy, Chairman and CEO of Wholesome Valley Foods. “These talented individuals are not only invaluable assets to the company but share in our unified vision of building healthier communities by promoting sustainable natural and organic food choices.”

Barnana ® is the first line of product offerings from Wholesome Valley Foods. Barnana is an organic, gluten free healthy snack made from bite-sized, raw chewy bananas that are vegan and kosher. Barnana will be available in May 2012 with its first two products; Original Chewy Banana Bites and Chewy Chocolate Banana Bites. Barnana, The Super Potassium Snack ®, goes everywhere you go from inside a school lunchbox, to the office for a mid-day energy boost, and as a passenger on all your adventures.

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For more information, please visit http://www.barnana.com, http://www.facebook.com/barnana, http://www.twitter.com/barnana, or http://www.pinterest.com/barnana. To schedule an interview with Caue Suplicy, please call 858-480-1543 or email info(at)barnana(dot)com

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Nikk Ingersoll
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