Crushpad Bordeaux and the Cazes Family of Chateau Lynch-Bages Join Forces

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Partnership Plans to Expand Crushpad’s Custom-Winemaking Experience

Crushpad Inc., the world’s leading consumer winemaking operation headquartered in Sonoma, California, and the Cazes family, owners of Chateau Lynch-Bages, Ormes de Pez and other wine and hospitality holdings in France and abroad, have partnered to expand Crushpad’s one-of-a-kind custom-winemaking services in Bordeaux for wine enthusiasts from around the world.

Drawing on the expertise of the Cazes family, Crushpad will establish its own winery in the pioneering wine-tourism village of Bages near Pauillac. The new location allows Crushpad to target a broader international audience and also provide a full range of educational and custom winemaking services in a unique home-away-from-home atmosphere. In addition to benefiting from their own winemaking facility and some of the industry’s most experienced experts, Crushpad clients will have the option to tap the full complement of Lynch-Bages’ tourism and lifestyle services. These include the Cordeillan Bages “Relais et Chateaux” luxury hotel, two-star Michelin® restaurant, Ormes de Pez guesthouse, Café Lavinal, Cercle Lynch-Bages wine school, and other wine-related offerings.

“We’ve followed Crushpad’s activities in Bordeaux with growing admiration and agree with their philosophy that wine lovers’ experiences are not complete without the option to produce their own high-quality cuvée,” says Jean-Charles Cazes, CEO of Chateau Lynch-Bages. “Crushpad’s model fits extremely well into our wine and tourism activities and offers visitors something truly unique in the industry the chance to fully experience the art and technique of winemaking and the joy of the end result.”

Since 2009, Crushpad Bordeaux has been guiding both individual and groups of wine enthusiasts and corporate clients in the creation of their own luxury-class barrels of wine from vineyards in Bordeaux's most coveted appellations, including Margaux, Pauillac, Saint Emilion and Canon-Fronsac. With the support of leading viticulturists, winemakers and consultant Eric Boissenot, Crushpad clients are encouraged to fully immerse themselves in the total winemaking experience — conceiving, producing, blending and branding their own unique wines for personal consumption or commercial sales.

“Crushpad’s consumer winemakers embrace the opportunity to create their own wine story. With a winery in Bages and the benefit of the Cazes’ expertise, our clients get an even more complete winemaking experience — one that has historically only been reserved for individuals with significant means or those born into a winemaking family”, says Stephen Bolger, CEO of Crushpad France.

“We recognized early on that being able to produce wines from Bordeaux would hold great appeal for our clients and wine enthusiasts,” adds Peter Ekman, Chairman & CEO of Crushpad Inc. “We couldn’t ask for a better partner than the Cazes family to work with us to expand our innovative approach to consumer winemaking.”

Crushpad’s winery in Bages will be operational for the 2012 harvest. Clients wishing to get a head start can ‘adopt’ and blend their own Bordeaux barrel from the 2011 vintage. For more information, contact Stephen Bolger at stephen(at)crushpadwine(dot)com or visit http://www.crushpadwine.fr.

About Crushpad
As the world's finest custom crush facility, Crushpad works with wine enthusiasts, individuals, groups and small wine companies to produce anywhere from one to 1,000 barrels of hand-made, luxury-class wine from highly-acclaimed vineyards in California and Bordeaux. Crushpad was founded in San Francisco in 2004 and today is based in the town of Sonoma and maintains winemaking facilities in both Sonoma and Bordeaux.
For more information, go to http://www.crushpadwine.com or http://www.crushpadwine.fr

About Lynch-Bages
The JMC family group encompasses large wine-growing estates located in various regions of France and around the world, a wine merchant business and activities based on wine, gastronomy, tourism and the art of living in general. The heart of all activities is château Lynch-Bages, Grand Cru Classé, located in Pauillac. Since 1934, several generations of Cazes Family share “un art de vivre le vin.”

For more information, go to http://www.jmcazes.com

Nathalie BAUMANN
nbaumann(at)jmcazes(dot)com
Mob. : +33 (0)6 29 28 77 43

Mike Lynch
Big Bang Communications
mike(at)bigbangcommunications(dot)com
+1 415-250-2373

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Mike Lynch
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415-250-2373
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